Marketing Specialist (Hybrid)
POSITION DESCRIPTION
Reporting to the Vice President of Marketing, the Enterprise Marketing Specialist drives B2B customer acquisition for two key product lines: Group Training and Learning Experience Platform (LXP). This role will develop, implement, and optimize marketing strategies to grow qualified sales leads using email campaigns, social media, and other channels as needed. This newly created position requires the ability to thrive in a results-driven, collaborative environment while demonstrating strong analytic skills and curiosity. The Enterprise Marketing Specialist will collaborate with various business teams, including sales, creative services, and marketing channel experts, on acquisition strategy and directly contribute to company growth.
RESPONSIBILITES
- Develop and implement B2B customer acquisition strategies that improve and increase lead volume and quality.
- Create and implement multi-channel campaigns, both short-term and long-term, utilizing various methods such as digital email and paid media
- Drive Enterprise and Learning Experience Platform (LXP) leads while monitoring conversion rates and optimizing campaigns along the way
- Partner with sales to select and prioritize industries or accounts based on opportunity; implement campaigns to target and nurture.
- Partner with internal marketing channel experts and the creative team to drive growth and optimization.
- Research, identify, and recommend new opportunities to engage prospects
- Own assigned marketing budget. Build reports and analytics related to lead generation programs to measure effectiveness, performance and ROI of marketing spend.
- Analyze campaign outcomes, develop and present insights clearly to key stakeholders
- Manage SkillPath’s tradeshow presence, including event selection, logistics and pre- and post-show marketing tactics
- Manage RFP process for SkillPath Enterprise sales
REQUIREMENTS
Education
- Bachelor’s degree in Marketing or equivalent
Experience
- 2-4 years of relevant work experience in lead generation or digital marketing
- Experience working with a B2B brand preferred
Skills/Abilities
- Proven experience managing a variety of marketing channels (CRM, paid media, social), creating campaigns to emphasize awareness, and results regarding lead generation and conversion.
- Experience working in partnership with enterprise sales leaders.
- Understanding of demand and pipeline generation best practices, trends, and technology
- Analytical mindset, with the ability to identify trends and insights through data analysis, clearly communicate findings and make informed decisions on next steps
- Understanding of marketing automation and CRM capabilities (Salesforce platform preferred)
- Well versed in the Microsoft Office suite, specifically Excel
- Professional communication, both written and verbal
- Ability to handle multiple projects and prioritize responsibilities
Physical Requirements
This is largely a sedentary role; however, some filing is required. This would require the ability to talk or hear; stand; walk; lift up to 50lbs; use hands to handle or feel; and reach with hands and arms.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
