Vice President of Sales

For more than 35 years, Turtle Island Foods (d.b.a. The Tofurky Company) has been producing the friendliest food on the plate for plant-eaters, meat-eaters, and people who resist labels. Our mission is to make great food everyone can enjoy, and we do it with respect for people, animals, and the planet. We carry out our mission by getting every bacon-chomping, barbecue-loving eater out there to see the wisdom of a plant-based diet by talking about what everyone wants to talk about: the food that makes them happy! Today, The Tofurky Company, a subsidiary of Morinaga Nutritional Foods, Inc., offers yumminess in over 35 products at over 25,000 grocery stores with our plant-based protein, Tofurky, and our dairy-free Moocho cheese.

At Tofurky, we may not all have the same beliefs about diet, sustainability, or what goes best with french fries. We’re not a monoculture (and we like it that way). But we can all get behind our mission of respect – whether it’s respect for our shared planet, for all species, for human health, or for our community and workforce. We are sure of one thing: people, animals, and the environment matter more than profit margins.

This is a hybrid role with the expectation of working 2-3 days a week at our facility in Hood River, Oregon. Relocation assistance is available for this position.

Tofurky, a leader in the plant-based food industry, is seeking a strategic and experienced Vice President of Sales to join the leadership team. The VP of Sales will be responsible for driving core revenue growth and business development through expertise in financial analysis, portfolio management, and channel strategies. The successful candidate will direct sales activities using a CRM, leverage data insights from SPINS/IRI/Datassentials, lead pricing strategies, oversee trade expenses, and direct trade show efforts. Additionally, this role will manage a team of channel-specific Sales Directors with broker teams, and report to the Chief Growth Officer (CGO). The VP will regularly present sales performance to the Senior Leadership Team and occasionally, board of directors.

Key Responsibilities:

• Sales Strategy & Execution: Develop and implement go-to-market strategies to drive revenue growth across multiple channels, including retail, foodservice, and International distribution. Ensure alignment with the company’s overarching financial and growth objectives.
• Financial Analysis & Sales Forecasting: Collaborate with the finance team to deliver accurate sales forecasts, budgets, and long-term financial planning. Analyze and optimize sales performance through detailed financial analysis. Provide actionable data and recommendations to inform decision-making at the highest levels, including board meetings.
• Channel & Sales Pipeline Oversight: Utilize CRM tools to direct and track customer relationships, sales pipelines, and team performance. Ensure data from the CRM drives informed, targeted sales strategies.
  • Channel & Portfolio Management: Lead channel-specific directors and manage product portfolios, optimizing product performance, channel strategy, and drive profitability and market share. Ensure efficient management of SKUs and product mix to align with consumer demand.
  • Data-Driven Decision Making: Use market and consumer insights from SPINS, IRI, and Datassentials to inform portfolio decisions and sales approaches. Leverage data to identify trends, optimize performance, and inform growth opportunities.
  • Pricing Strategy Leadership: Develop and execute pricing strategies that enhance profitability, align with market conditions, and drive competitive advantage. Ensure that pricing strategies are integrated with channel and portfolio objectives.
• Team Management: Lead, mentor, and grow a high-performing sales team, providing strategic direction and performance feedback.
  • Cross-Functional Collaboration: Work closely with marketing, product development, and operations teams to ensure alignment on product launches, promotions, and supply chain management.
  • Reporting & KPIs: Establish and monitor KPIs, providing regular updates to the executive team on sales performance, market conditions, and financial metrics.
• Actively supports all company sustainability initiatives.

Qualifications:

• Bachelor’s degree in Business, Finance, Sales, or a related field
• Proven track record of 15+ years in sales leadership roles, preferably within the food or consumer packaged goods (CPG) industry.
• Strong financial acumen with a background in financial analysis, sales forecasting, and budget management.
• Proven track record of having developed customer relationships and key account responsibility
• Demonstrated success in leading and developing high-performance teams, particularly within food, consumer packaged goods (CPG), or plant-based sectors.
• Experience working with retail, food service, and distribution channels.
• Excellent interpersonal and communication skills with the ability to influence internal and external stakeholders.
• Passion for sustainability and plant-based food innovation.
• Experience in publicly traded companies, with a deep understanding of regulatory requirements, and investor relations.
• Expertise in channel management, product portfolio optimization, and broker strategy.
• Proficiency in using CRM tools to drive business decisions and manage sales pipelines.
• Experience in trade show strategy and execution.

Work Environment: This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.

Physical Demands: This is a largely sedentary role remaining seated for periods of time. The ability to lift boxes, bend, and stoop is occasionally required.

Position Type and Expected Hours of Work: This is a salaried, exempt position. Typical days and hours of work are Monday through Friday 8:00 am to 5:00 pm. This position regularly requires long hours and frequent weekend work.

Travel: This position requires approximately 25% domestic travel with occasional international travel.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

In addition to your salary, we’ll provide:

• Employee-only medical and vision coverage that is 100% employer paid; employee-only dental coverage that is 80% employer paid
• Auto-enrollment and eligibility for Tofurky’s 401K contribution + match.
• Employer-paid Life Insurance, Short-Term, and Long-Term Disability Insurance.
• Employer-paid Personal Time Off and Holiday time.

The Tofurky Company does not currently support immigration processing or provide Visa sponsorship. All applicants must be able to provide legal proof of their eligibility to work in the U.S.

The Tofurky Company values a diverse workforce. Women, people of color, people with disabilities, and members of the LGBTQ community are strongly encouraged to apply.

The Tofurky Company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, The Tofurky Company complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Tofurky is committed to the inclusion of all qualified individuals. In keeping with our commitment, Tofurky will take steps to ensure that people with disabilities are provided reasonable accommodation. Tofurky complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, perform essential job functions, and/or receive other benefits and privileges of employment, please contact careers@tofurky.com.

Please click the appropriate button on this page to begin the application process. Be sure to complete the application in entirety and include your resume. For assistance or to follow up on your previously submitted application, contact us at careers@tofurky.com.