Marketing Specialist
Job Details
Scope

POSITION SCOPE

This positions essential purpose is to provide support for books and calendars in developing and executing business to business (B2B) marketing efforts, including point-of-sale materials (displays, event signage), sales catalogs, B2B shows (booksellers, librarians), and trade advertising.

Responsibilities & Qualifications

ESSENTIAL RESPONSIBILITIES

  • Manage AMPs B2B marketing programs to meet deadlines and budgets with a focus on efficiently increasing sales in the book trade, gift channel, and calendar sales force and grow sales of books and calendars
  • Support efforts in business to consumer (B2C) marketing for newer development products (e.g. audiobooks, RPG category) with a focus on efficiently increasing sales
  • Develop timely, relevant materials to support the AMP Books and Calendars Sales teams, e.g. promotional materials, galleys, sell sheets
  • Responsible for design and production of all book and calendar catalogs:
    • Project management of design and production to complete all catalogs on time and on budget
    • Development of high-quality catalog copy
    • Optimization and maintenance of AMPs presence in the Edelweiss catalog system, including exploring and executing new opportunities for visibility to / relationship building with buyers
  • Support AMPs presence at trade shows: planning and execution, e.g. booth design, staffing, maintenance, scheduling, stocking and promotion
  • Handle production of point-of-sale displays for both books and calendars, working with sales on development, production and delivery on time and in budget

ESSENTIAL SKILLS

  • Excellent written and verbal communication to clearly articulate needs and direction to AMP associates, vendors, and freelance partners
  • Strong project management and planning skills, including proactive organization, time management, prioritization, and planning
  • Excellent organizational skills and attention to detail
  • Ability to analyze problems and provide innovative solutions
  • Proficient in Word, Excel, InDesign and Photoshop
  • Understanding of the book and calendar sales process
  • Persuasive copywriting
  • Ability to contribute constructive feedback on creative projects

MINIMUM QUALIFICATIONS

  • Bachelors Degree with a focus in Public Relations/Communications, Marketing, Journalism or related field
  • 1-2 years marketing experience
  • 1-2 years successful project management, especially working in a team-centered environment

PREFERRED QUALIFICATIONS

  • Experience working in Publishing or Agency
  • Trade Show Experience
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