WEB MARKETING SPECIALIST
Job Details
Boston Architectural College - Boston, MA
Optional Work from Home
Description

POSITION SUMMARY:

The Web Marketing Specialist is a full-time exempt position of 40 hours a week within the Marketing and Communications Team, reporting to the Director of Marketing and Communications and residing under Enrollment Management.

 

PRIMARY ESSENTIAL FUNCTIONS:

  • Responsible for daily updates audits, and management of the College's website, utilizing the BAC’s web content management software (CMS)
  • Manage 25+ content providers in departments across the College, ensure that key updates are made on timely basis to critical areas of the site, that content standards are met across the website.
  • Primary interface with Associate Director of IT/Web Systems to ensure content provider’s proper use of BAC’s content management system.
  •  Maintain a consistent look and feel throughout all web properties.
  • Consult with faculty and staff to gather requirements for website development and needs.
  • Works simultaneously on multiple projects, with the ability to serve as leader and/or participant on project teams within the College.
  • Create standard page layouts and procedures that will reduce inconsistencies/errors and locate problems across the College's web pages.
  •  Manage and lead future web-based projects.
  •  Other duties as assigned.

Website

  • Manage daily web updates and maintenance requests from stakeholders with the BAC’s web content management system (Ingeniux)
  • Produce new web pages and other web properties to help meet BAC’s marketing goals
  • Troubleshoot development and production issues across multiple web projects
  • Optimize site content with SEO best practices using proper HTML/CSS, website information architecture, and digital assets
  • Educate and advise internal stakeholders including marketing and IT teammates, faculty and staff with updated accessibility compliances and SEO best practices.
  • Lead efforts to improve the BAC’s web presence and user experience across devices and browsers by analyzing web traffic data

Automation Marketing/ CRM

  • Create and manage CTAs, forms, landing pages, marketing emails, and communication workflows in HubSpot (interfaces with Salesforce)
  • Develop and refine the BAC’s marketing automation strategy across the lead generation funnel
  • Manage leads and email lists for the BAC’s digital marketing campaigns
  • Monitor and analyze campaign performance metrics, and report on campaign results and recommend adjustments to optimize performance as requested
  • Troubleshoot any issues related to automation marketing, in particular API integration with CRM (Salesforce)
  • Provide guidance to key stakeholders and work with teammates and vendors on updated marketing automation functions

 

 STANDARD EXPECTATIONS:

  • Team and Interpersonal Skills:  Build positive relationships with other team members including support staff and senior staff.
  • Service Orientation:  Customer service-oriented perspective in which, to the greatest extent possible, treat students and other employees in such a way that they feel well served by a professional representative of the BAC.
  • Confidentiality and Discretion:  Ability not only to maintain the confidentiality of student and employee records, but also the ability to discern when it is appropriate to divulge privileged or confidential information
  • Willingness and Ability to Learn New Technologies Quickly: Training will be provided for some technologies while others will require more self-directed learning.

 

SUPERVISORY RESPONSIBILITIES: N/A

Qualifications

EDUCATIONAL criteria: Bachelor’s degree required; Marketing or Communications degree preferred.

 

EXPERIENCE REQUIREMENTS:

  • 2 or more years of digital marketing experience, including but not limited to SEO/SEM, email marketing, paid ads, web analytics, and inbound marketing. Experience in HTML and CSS.
  • Experience with web content management systems, automation marketing, and customer relationship management systems
  • Strong analytical skills and ability to think critically
  • Proficiency in Microsoft Office and Adobe Creative Suites
  • Knowledge of or ability to learn across BAC communications systems in place, and ability to train others.
  • Ability to work effectively in a team-based environment, to take initiative, and to maintain collegiality and productivity under pressure.
  • Exceptional communication, organization, and interpersonal skills.
  • The Candidate may work evening and weekend hours as needed.

 

WORK SCHEDULE REQUIREMENTS: None

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