Product Marketing Manager
Job Details
Experienced
Remote - Danville, IL
Product Marketing Manager

ParcelShield is a B2B technology company, the premier provider of patient medication tracking, monitoring, and on-time delivery solution for the healthcare industry. ParcelShield platform leverages real-time tracking data from today’s leading carriers (FedEx, UPS and USPS), combined with our proprietary data and artificial intelligence and machine learning algorithms to predict on-time delivery of life critical medications directly to patient’s home.  Additionally, ParcelShield offers the largest coast-to-coast Enhanced Delivery Network in the nation, with regional and local partners in all 50 states—including Hawaii, Alaska, and Puerto Rico. All delivery personnel are fully insured, background checked and certified HIPAA compliant. For over 18 years, we’ve helped some of the biggest names in the healthcare industry mitigate risk, increase revenues, maximize profits, and build stronger brand loyalty through an enhanced patient delivery experience

 

Product Marketing Manger

We’re looking for a Product Marketing Manager to work collaboratively with our product team, the sales organization, account management, marketing, and other stakeholders to build and execute product marketing strategies that will propel adoption of our products in the market. You should have excellent communication skills, organized, analytical thinker, and can manage multiple projects and initiatives simultaneously.

 

Responsibilities:

  • Lead cross functional efforts to create compelling positioning and go-to-market strategies to accelerate and drive product adoption for ParcelShield. 
  • Develop differentiated messaging and deliverables that help sales and account teams accelerate product purchase decisions and drive adoption – including sales pitch decks, case studies, datasheets, videos, and other sales/account team/customer/partner collateral. 
  • Collaborate with Product and Sales to identify ideal customer profiles, buyer personas and journey, success stories, and win/loss reasons. 
  • Manage, coordinate, and lead product launches – own the coordination and communications plans, GTM tactics, and internal excitement. 
  • Work with sales, marketing, and the product team to create campaigns for lead nurturing, pipeline acceleration and retention. 
  • Work with account team to obtain customer proof points, testimonials and value assessments that can be leveraged in PR, collateral, presentations, and sales tools. 
  • Work together with product and sales to develop and execute programs that demonstrate the differentiated value of working with ParcelShield. 

 

Requirements:

  • Proven track record of leading and delivering results through cross-functional teams in high growth organizations. 
  • Strong presentation and public speaking skills are also desirable. 
  • Outstanding analytical capabilities and attention to detail – constantly analyzing results and seeking continuous improvement.  
  • 3-5+ years of product marketing or product management at a B2B technology company (SaaS experience a plus).
  • B. A. or B.S. required, MBA or another advanced degree preferred. 
Apply