Multimedia Marketing & Events Specialist

Hospice of San Joaquin is the oldest not-for-profit hospice of 40 years. We serve all of San Joaquin and Stanislaus Counties. We are committed to continuing to be the leader in ensuring the quality of the journey, from a serious illness through end of life, and to honor our mission by honoring life by ensuring patients and their Caregivers are the focus of everything we do. We are seeking a Dynamic, self-motivated Multi-Media Marketing & Events Specialist who thrives in a fast-paced environment and to support our mission.

JOB DESCRIPTION SUMMARY:
Responsible for managing all aspects of organization marketing and multimedia outreach including coordinating with the members of the marketing team, establishing, and maintaining positive relationships with customers (internal and external), and referral sources, and responding to customer requests and concerns. Provide support for all HSJ events.

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES:

1. Member of the Marketing team as it relates to multimedia and agency, participates in weekly marketing/referral meetings.
2. Must be present at all community events in San Joaquin and Stanislaus Counties as directed by DDM, CEO and CFO. This includes evenings and weekends. Take pictures of staff at events and post them on all social media platforms.
3. Provides leadership in strategic planning including identifying opportunities for additional or improved multimedia outreach.
4. Be knowledgeable about Hospice services and Hospice of San Joaquin’s history.
5. Ability to articulate in writing and speech, to portray/represent Hospice of San Joaquin in a positive manner. Coordinate and collaborate with clinical marketing staff to do outreach in all communities.
6. Maintain comprehensive working knowledge of Hospice of San Joaquin market including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
7. Keep up to date with changes in technology and new software.
8. Create visual effects that excite, explain, and entertain.
9. Writing and editing content copy for social media, and other digital media. This includes scripts/program for the tree of lights and HSJ events. Create press releases and PSAs for all events.
10. Maintaining a photographic archive for use in promotional materials and news
11. Draft content for external communications, blogs, and social networking platforms
12. Create and/or contribute regularly updates to external social sites: such as Facebook, Twitter, YouTube, and other community sites 2-3 times per week.
13. Listen to and monitor all social media outlets: pages, sites, blogs daily and port/respond on topics or in response to other post/comments. Notifies CEO or DDM immediately of any negative ports.
14. Create in collaboration with SASS PR Quarterly
15. Ensures job postings are up to date on website in collaboration with Human Resources Coordinator and posted to social media sites as requested. Takes down job postings when instructed. Creates new ID badges for new hire.
16. Coordinate with DM on the development and implementation of Hospice of San Joaquin’s DonorPerfect as it relates to social media. Become proficient in DonorPerfect.
17. Manages agency’s marketing events calendar and submits press releases. Checks with all departments prior to events inquiring if paid ads need to be places and if so, working w/ graphic designer and places ad.
18. Maintains comprehensive working knowledge in the field of marketing and share information with marketing team. Follows trends on Hospice marketing and reports to the marketing team.
19. Monitors the approved marketing budget. Review strategies and create documents analyzing strategies. Cost, and ROI. Collaborates with clinical marketing team on ordering supplies. (i.e. banners)
20. Update marketing plan monthly and place in CEO reports by the 5^th day of each month. Update NHO (new hire orientation) slide and board slides as required.
21. Participates in planning and promotion and implementation of HSJ events. Attends these events, which are mostly on weekends.
22. Post photos on social media.
23. Leads the employee moral/engagement committee, to include planning for NHPCO month activities.
24. Works in collaboration with clinical team using social media to promote patient stories, veterans, cardiac and lung programs as well as Full Circle Aftercare bereavement program.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

POSITION QUALIFICATIONS:

1. Bachelor’s degree preferred in Marketing, Multimedia, or related field.
2. Up to date on the latest multimedia avenues of communication.
3. At least three years’ experience in multimedia application.
4. Demonstrated ability to work as a team member.
5. Ability to market aggressively using multimedia venues and deal tactfully with customers and the community.
6. Demonstrates good communications skills – written and oral, negotiation skills, and public relations skills.
7. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
8. Environmental Conditions – Occasional exposure to noise, dirt, dust, smoke, fumes, poor ventilation, cold, and heat

OTHER QUALIFICATIONS:

1. Vehicle – Ability and willingness to drive your own vehicle, have a valid California driver’s license and have automobile insurance, which meets State standards. All employee’s volunteers, consultants and consultant volunteers who drive need to provide Hospice of San Joaquin evidence of insurance. This is necessary to be covered by the agency’s non-owned auto policy.
2. Mobility – Frequent operation of a keyboard and sitting for long periods of time; occasional standing for long periods of time, walking, pushing/pulling, bending/squatting, driving, climbing ladders or stairs and crawling.
3. Frequency of Lifting – Occasional lifting of 5 to 35 lbs.
4. Visual Requirements – Constant use of overall vision; frequent need for color perception, hand/eye coordination, reading/close-up work, and field of vision.
5. Hearing/Talking – Frequent hearing of normal speech, hearing the telephone, talking in person and on the telephone; occasional hearing of faint sounds.
6. Emotional/Physiological Factors – Frequent public contact, decision making, concentration and working alone; occasional exposure to emergency situations (including death), heights and hazardous materials.
7. Ability to participate in the evaluation(s) of own performance by identifying strengths and weaknesses and by developing a plan to improve areas of weakness.
8. Environmental Conditions – Occasional exposure to noise, dirt, dust, smoke, fumes, poor ventilation and cold and heat.

BENEFITS:

• Competitive hospice industry compensation
• Benefits package with multiple plan offerings - Premiums paid by employer for employee only
• 401(k) Retirement plan with employer match
• AFLAC insurance plans
• Flexible Spending Account (FSA)
• Fitness Center membership discount
• Employee Assistance Programs (ESP)
• Supportive work culture which encourages work-life balance
• Paid Time Off (PTO)
• Monthly mileage reimbursement
• Employee Referral Program

If you are interested in being part of a dynamic team and helping us continue to be the leader in ensuring the quality of the journey, from a serious illness through end of life and to honor our mission by honoring life by ensuring patients and their Caregivers are the focus of everything we do, we encourage you to apply. To learn more about Hospice of San Joaquin, please visit our website at: www.hospiceofsanjoaquin.org