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Marketing Analytics Manager

Job Details

Remote or - Chapel Hill, NC
Full Time
4 Year Degree

Marketing Analytics Manager

Love What You Do and Why You Do It! 

Participate Learning is a force for good that connects teachers and students through global education programs to foster human understanding and create peace around the world. We offer purpose-driven, challenging work in a collaborative environment, a flexible and open culture, and encourage employees to pursue their professional and personal passions.


What You’ll Do: 

As a Marketing Analytics Manager you will oversee and optimize the various processes, technologies, and data within a marketing department to ensure its effectiveness and efficiency. This role plays a critical part in supporting the overall marketing strategy and objectives of the organization. You will be responsible for managing marketing data, analytics, technology, and workflows to help the marketing team make informed decisions, improve performance, and achieve its goals. In this role you will often collaborate with cross-functional teams, implement marketing tools, and provide valuable insights derived from data analysis to drive strategic marketing initiatives. Additionally, you will play a key role in maintaining compliance with data protection regulations and ensuring that marketing campaigns are executed smoothly and efficiently. Overall, this role is essential in streamlining marketing operations, enhancing productivity, and contributing to the success of marketing campaigns and strategies.



  • Process Management: identify, design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department, as well as across departments with the Partnerships and Product teams.

  • Goal Setting: develop measurement plans which contain benchmarks and goals for each upcoming program or campaign. 

  • Performance Measurement: monitor performance, develop insights, make recommendations and implement optimizations across MQLs, SQLs, pipeline, content, channels, and campaigns. Iterate on a continuous basis to align marketing efforts with overall business goals.

  • Campaign Management: ensure that campaigns, processes and tracking are seamlessly integrated and continually optimized. Keep up with trends for “best practice” results. 

  • Infrastructure: own, maintain and improve our marketing tech stack. Work across departments to manage the health of our database and our lead management process. Support with the integration of new tools and tech as needed and ensure they are correctly implemented and adopted.

  • Segmentation: manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects.

  • Lead Management: support marketing and sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, and sales alerts.

  • Data Management: work closely across departments to ensure data is syncing seamlessly in our CRM for accurate and up-to-date attribution, lead management, and reporting. Maintain data security and compliance with data protection regulations (e.g., GDPR). Own the end-to-end build and maintenance of the entire marketing department’s reporting and dashboards using platforms like Salesforce, Google Data Studio, and more.

  • Data Visualization: utilize data visualization tools and techniques to create visually compelling and easily understandable marketing and sales performance reports and dashboards.


Experience You Bring:

  • Bachelor’s degree

  • 3-5 years marketing experience that includes monitoring marketing data and developing insights. Preferably 2-3 years experience in a MarOps role

  • Strong experience with various marketing technology tools, including Google Analytics 4 (GA4) 

  • Strong analytical skills, able to draw insights and intelligence from marketing data

  • Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices

  • A good understanding of database structure, data hygiene, analytics, and attribution

  • Demonstrated experience owning and running various marketing campaigns

  • Ability to manage multiple projects at the same time in a fast-paced environment

  • Technically capable, excellent communicator, and a desire to improve processes

  • Working knowledge of GDPR regulations


About You

  • You are an impact maker who believes in using their career as a force for good. 

  • You’re a natural and proactive problem-solver with a process-driven mindset.

  • You’ve got great communication skills with key stakeholders across departments.

  • You are naturally self-directed, operate at a high cadence, and get things done with minimum supervision.

  • You're passionate about using and understanding the data behind WHY things happen and use this to shape your campaigns.

  • You expertly balance and prioritize your daily to-do's, as well as your short-term and long-term planning.

  • You are an extraordinary teammate always willing to jump in and offer support and say "yes" to taking on new things.

  • Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate business changes, or to bounce back from subpar results.

  • You thrive in a fast-paced, target-driven environment.


What You’ll Love About Us: 

Participate Learning is a B Corporation headquartered in Chapel Hill, NC, that partners with K-12 schools and districts to provide cultural exchange teachers, global education, and language immersion programs in Spanish and Mandarin. As part of our B Corp commitment, one of the essential measures of the success of our business is the positive impact we make on our employees. Our work inspires everyone to be change agents, bringing more empathy and connection to the world.

  • Attractive benefit coverage for medical, dental, vision

  • Company paid long-term, short-term disability and life insurance

  • Paid Maternity/Paternity Leave

  • Generous Vacation and Separate Sick Time

  • Wellness Program

  • Adoption Assistance

  • Infant-At-Work and Bring Your Dog to Work Program

  • Cell Phone Reimbursement

  • Fully-Stocked Kitchen

  • Onsite Gym

  • Volunteer Time Off

  • Professional Development Funds

  • Tuition Assistance

  • Cultural Experience & Milestone benefit every 3 years

Due to the nature of our work with teachers and schools, COVID-19 vaccine/booster is a requirement for new hires, however, the company will consider accommodations for disability and religious reasons.