The Director of Digital Product Marketing owns all marketing strategy and execution for Andrews McMeels digital products. This includes customer acquisition and retention strategies across paid, owned, and earned media channels. The ideal candidate is a passionate and experienced direct marketing and media expert, has a strong background in digital and paid media, excels at marketing analytics, and has a proven record of managing campaigns that drive direct revenue. They must be entrepreneurial in spirit, capable of contributing significantly to business planning, and able to deliver on aggressive targets.
The candidate will work very closely with other digital teams including product management, technology, production, operations, and creative to grow our portfolio of digital products. This position reports to the Chief Digital Officer and will build and manage an amazing team that will create the foundation for our growing digital business.