Director of Demand Generation
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Description

Company Overview:

At Nearpod, we believe teaching is the most important job in the world. Every day, we reach students through our learning platforms on Nearpod.com and Flocabulary.com. We have diverse backgrounds, but a shared goal of putting teachers and students first in everything that we do. We’re backed by leading edtech investors, and have won numerous awards including Edtech Digest’s 2018 Company of the Year. We’re looking for people with a lot of hustle, a lot of empathy, and a desire to do something meaningful. We've adopted a remote-first culture. Our diverse team is based across the US with many working out of our office headquarters in Fort Lauderdale, Florida.

 

Location: Fort Lauderdale, FL or Remote

 

Position Overview:

Nearpod is seeking a results-driven marketer to join our mission-driven company as Director of Demand Generation. You will lead our demand generation and field marketing team and report to the VP of Marketing. The ideal candidate will be a seasoned B2B Marketer with a proven track record of building sales pipeline using a variety of lead generation, lead nurture, and account based marketing (ABM) tactics. 

 

Role and Responsibilities:

  • Lead a high performing team responsible for ABM, B2B demand generation, lead nurture, lead scoring, sales enablement, and customer success enablement

  • Help Nearpod reach its school and district sales, retention, and expansion goals through broad and territory specific marketing programs across a variety of channels such as email, digital advertising, events, and partnerships

  • Hold responsibility for achievement of US and International Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) targets for Nearpod and Flocabulary products

  • Collaborate with growth team to strategically build and engage pockets of teachers to support school and district sales, renewals, and expansions

  • Consult with Growth team and digital marketing agency to input on paid lead generation through social and other performance marketing channels

  • Constantly test, learn, and optimize

 

Required Skills and Experience:

  • Bachelor’s degree in Marketing, Communications or related field; MBA a plus

  • 8+ years of experience in B2B marketing with direct responsibility for building and nurturing sales pipeline, ABM, lead scoring, and sales and customer success enablement

  • Experience with SaaS, education, B2C2B, freemium models a plus

  • 3+ years of direct management experience

  • Proven track record of meeting goals in delivering B2B sales pipeline through demand gen marketing

  • Ability to work cross-functionally and drive influence within the organization 

  • Highly analytical and experienced in analyzing the effectiveness of demand generation programs

  • Deep understanding of best practices in sales pipeline building, lead scoring, lead nurturing programs

  • Experience with Pardot and Salesforce a strong plus

 

Employment Requirements: Must be authorized to work in the U.S. without restrictions

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


 

Qualifications
Student Engagement Platform - Nearpod and Flocabulary
Student Engagement Platform - Nearpod and Flocabulary
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