Product Marketing Manager, International & Higher Education Markets
Job Details
Experienced
Full Time
4 Year Degree
Other

Company Overview:

At Nearpod, we strive to bring joy and engagement into every classroom. Every day, we reach students through our learning platforms on Nearpod.com and Flocabulary.com. We have diverse backgrounds, but a shared goal of putting teachers and students first in everything that we do. We’re backed by leading edtech investors, and have won numerous awards including Edtech Digest’s 2018 Company of the Year. We’re looking for people with a lot of hustle, a lot of empathy, and a desire to do something meaningful. We have offices in both Fort Lauderdale, FL and Brooklyn, NY.

Location: Fort Lauderdale, FL; Remote

Position Overview:

Nearpod’s Product Marketing Manager’s goal is to support overall company growth and retention goals through strategic product marketing of the company’s comprehensive suite of products and features for the International and Higher Education markets. These are new and emerging markets for Nearpod, we are looking for an outstanding communicator that can help us lead this charge. Specifically, the Product Marketing Manager is responsible for developing and communicating the value proposition, product positioning and messaging with channel and content marketing teams to establish Nearpod as a must-have instructional technology product. The successful candidate will also be charged with developing engaging marketing programs that will reach the intended target audience.

 

Who You Are:

  • You have experience withHigher Education and / or global markets (previous edtech and K12 experience a plus)

  • You’re a storyteller and strong communicator, able to take many details that may seem unrelated and turn them into a compelling narrative

  • You’re collaborative and earn the trust and confidence of others in a group setting

  • You’ve found ways to extend your work outside of your direct sphere, whether that’s impacting education outside of the walls of your classroom or collaborating cross functionally in previous roles

  • You love learning and talking about instructional tech, the science of teaching and learning, or the future of education

  • You’re mission driven, believing in the importance of the work of educators and in the potential of every student

 

Responsibilities:

Be an internal expert on Nearpod in the International and Higher Education EdTech markets

  • Develop and maintain deep understanding of Nearpod’s comprehensive product and feature set

  • Work closely with product management to identify and validate product enhancements required for continued growth in the International and Higher Education markets

  • Follow and analyze market trends and competitors to position products and act as internal expert on market and competitive landscape

  • Lead initiatives to ensure internal stakeholders are up-to-date on Nearpod features and their benefits as it relates to the International and Higher Education markets, along with other products teachers, instructors, and administrators are using

  • Collaborate with Field Marketing, Growth Marketing, Sales, & Customer Success to appropriately align products and their features/benefits to International and Higher Education  trends and needs; including in-field or web-based presentation support for strategic accounts


Be a storyteller of the value of Nearpod for International and Higher Education markets

  • Translate Nearpod’s features into benefits for existing and prospective users & decision-makers

  • Collaborate with Field Marketing, Brand Marketing, Growth Marketing, and Product to ensure successful launch of new products, new features, and feature updates

  • Craft compelling product messaging across marketing channels (print, landing pages, emails, ad campaigns)

  • Develop content marketing to support products and their features (webinars, blogs, infographics)

 

Requirements: 

  • Experience with the International and/or Higher Education edtech market

  • A strong understanding of the global EdTech landscape, or previous experience marketing educational products

  • Proven experience collaborating with others

  • Excellent time management and project prioritization skills

  • Thrives in a start-up environment, including the ability to quickly adapt and make informed decisions to keep the moving at a face pace

  • Ability to manage and get buy-in from cross-company key stakeholders

  • May require up to 20% travel once schools and professional conferences return to physical classrooms and events

 

Employment Requirements: Must be authorized to work in the U.S. without restrictions

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

Student Engagement Platform - Nearpod and Flocabulary
Student Engagement Platform - Nearpod and Flocabulary
Apply