Summary:

The Digital Marketing Manager is responsible for planning, executing, and optimizing pay-per-click, SEO and social media marketing campaigns on various platforms to drive traffic and ROI in areas including volunteer sign up, individual and corporate donations, and new corporate partnerships. This role also manages the Petpartners.org website, KPI analysis and reporting, and other tasks. They serve as an energetic, collaborative, and effective team player both within the department and across the Pet Partners organization, exemplifying our core values of being Accountable, Agile, Determined, Positive and Solution-Focused.  

Essential Duties and Responsibilities:

• Digital Marketing: Develop, execute, and optimize digital marketing campaigns across multiple platforms including Google, Facebook, Instagram, and LinkedIn. Use pay-per-click, SEO, SEM, social media advertising, retargeting, and email marketing to drive website traffic, lead generation, and conversions. Implement bidding strategies to optimize ad positions and control costs. Collaborate with marketing team to write compelling copy and create dynamic designs that encourage click-throughs and conversions. Collaborate with                cross-functional teams to integrate digital marketing strategies with overall marketing plans and initiatives.
• Website Management: Oversee the petpartners.org website to drive measurable outcomes in support of organizational goals. Includes creating content, pages, and features and optimizing for conversions and SEO. Work with IT staff and external vendors on more user- and SEO-friendly website design and information architecture enhancements. Work with content creator(s) to ensure site has continuously fresh content. Collaborate with CMO on long-term website strategy and design.
• SEO: Oversee Pet Partners’ SEO, including managing agency, monitoring performance, making recommendations, and implementing tactics to continually improve rankings. Develop SEO strategy and execute ongoing optimization for the AAAIPonline.org website.
• Testing: Continuously assess and refine digital marketing tactics, website design, and strategies based on performance data, industry trends and customer feedback. Ideate and implement testing initiatives such as A/B tests and refine ad creatives, landing pages, and targeting parameters to improve campaigns’ performance.
• Analytics and Reporting: Leverage Google Analytics, Salesforce, and other tools to monitor, review, and generate reports on campaign KPIs and other performance data; provide actionable insights to improve progress against goals.
• Budget Management: Monitor and allocate marketing campaign budgets and make recommendations to CMO to ensure maximum ROI.  
• Subject Matter Expert: Stay updated on current digital marketing trends, emerging technologies and tools, best practices, digital advertising policies, and algorithm changes. Experiment with new approaches and adapt strategies to ensure campaigns are optimized, innovative and effective.
• Other Duties: This is not a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job, which may change at any time.

Required Skills and Attributes:

• Ability to develop and deploy digital marketing campaigns and content across multiple platforms, identifying, and measuring KPIs, and utilizing techniques such as search engine optimization, website testing, ad retargeting, and customer journey mapping.

• Knowledge of current digital marketing best practices across email, social media, website management, graphic design and paid media.
• Proficiency with content management systems, website analytics platforms including Google Analytics, association management systems, email marketing platforms, keyword research tools, and office productivity software.
• Knowledge of effective visual presentation of information, marketing copywriting, and compelling graphic design elements.
• Ability to prioritize, simultaneously manage, and successfully complete multiple concurrent projects in a fast-paced, self-directed, remote work environment.
• A positive and curious attitude, working well independently as well as collaboratively with cross-functional teams.

Education/Experience:

• Bachelor’s degree in marketing, advertising, communications, or a related field; or equivalent combination of education and experience.
• Three to five years of digital marketing, including hands on experience with technologies and tools including SEO/SEM, PPC, Google Analytics, Google Tag Manager, Google Ads, Facebook and LinkedIn Ads, and CRM software.
• Advanced knowledge of WordPress, MS Office Suite, Adobe Acrobat, and Canva or similar graphic design software.
• Familiarity with Salesforce and Engaging Networks a strong plus.
• Nonprofit experience a plus.

Physical Demands and Work Environment: The physical demands and work environment described below represent the activities and surroundings of the positions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

To perform the job, the employee is frequently required to talk and hear on the telephone, and verbally communicate in person with individuals and groups. The position requires frequent keyboarding and use of a calculator. The incumbent may occasionally reach with hands and arms and carry materials weighing up to 20 lbs. The incumbent is required to read and respond to documents in electronic form.

Travel Requirements: The incumbent may travel domestically including occasional overnight travel up to 2 to 3 times a year.