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Publisher and Advertising Director

Job Details

Florence Expansion - Florence, SC
Full Time

Description

The Publisher/Advertising Director will serve as the lead executive and revenue driver for The Post and Courier’s expansion into Pee Dee region of South Carolina. The Publisher will oversee the Florence-based staff, including an advertising account executive, marketing/events staff, editorial staff and interns. This position will be a key part of our organization’s growth into Florence and the surrounding counties of the Pee Dee region by generating client revenue from advertising, events and agency services. The Publisher will continually take the initiative to prospect, build a pipeline, develop client proposals and close business to grow a healthy list of partners in the Pee Dee region. The Publisher will prioritize community visibility and involvement and will represent The Post and Courier externally within these expansion markets.

 

Involvement in community festivals, chamber events and other networking opportunities are a must. An entrepreneurial mindset and strong leadership skills are critical. This position should demonstrate sales success at all levels including building relationships and working collaboratively with internal and external customers.

 

The candidate’s areas of expertise should include: directing advertising sales across media platforms; event sponsorship sales experience, forecasting, tracking and budgeting; staff development; pricing and profitability modeling and execution; maintaining and growing relationships with strategic accounts, and developing partnerships with the local business community.

 

Reporting to Evening Post Publishing’s Chief Revenue Officer, the Publisher/Advertising Director for the Pee Dee will be expected to maintain strong relationships with publishers and sales directors of the company’s other markets/newspapers to assess and quickly seize joint revenue opportunities. 

 

Responsibilities will include, but not be limited to:

  • Achievement of monthly and annual departmental revenue goals. Growing total revenue as creatively and rapidly as possible, including advertising, events, audience and philanthropic revenue streams.
  • Emphasis on new business development in the Pee Dee region, including consistent cold calling, cold emails, client needs assessments and long-term partnership presentations
  • Planning and executing creative ideas and sales strategies for events, promotions, and digital advertising campaigns.
  • Maintaining a thorough understanding of competitive media, market research and market share growth opportunities.
  • Manage monthly Pee Dee print publication, driving print advertising revenue and overseeing distribution efforts.
  • Continual learning of digital advertising capabilities and the digital landscape.
  • Partner with in-house marketing agency King & Columbus to secure agency clients and digital marketing partnerships.
  • Be visible in the local community, attending relevant community and business meetings and events to meet and engage with key stakeholders and decision makers.
  • Building strong relationships and executing presentations with accounts.
  • Maximizing sales opportunities with active and new business accounts.
  • Build sales proposals and deliver client presentations.
  • Management of Pee Dee staff.
  • Collaborate with editor for Pee Dee expansions to identify growth opportunities locally.
  • Participate in preparations for and execution of P&C Pee Dee events.
  • Monitoring and analyzing competitive advertising rates. Recommending adjustments to rating strategies to remain competitive in the marketplace.
  • Monitor competitive event and digital media for trends, ideas, threats and opportunities. Implement short-term and long-term strategies from findings.
  • Analyze workflow and make recommendations to streamline operations to create the best experience for internal and external customers.
  • Input all client/prospect information and sales activity into Hubspot CRM.
  • Participate in Evening Post Publishing advertising management meetings.
  • Perform other duties as assigned by management

Qualifications

Education/Experience:

  • Bachelor’s degree or higher in business, marketing, journalism, communications or related field preferred.
  • Minimum of three to five years’ related management experience.
  • Proven ability to meet revenue goals.
  • Ability to relate well with clients and business leaders and collaborate with co-workers.
  • Strong interpersonal skills and the ability to present research and proposals clearly.
  • Excellent communication skills, both written and verbal.
  • Excellent digital skills, including but not limited to social media, digital analytics and understanding of digital market trends.
  • Hands-on media sales training experience.
  • History of consultative selling approach across print and digital platforms.
  • Candidate should be proficient with Microsoft office suite (Word, Excel, Powerpoint)
  • Must reside in Florence, South Carolina or a nearby area.

 

Knowledge/Skills/Abilities:

  • Ability to work in a team environment is essential. 
  • The ability and skill to effectively communicate and interact personally or electronically with team members, customers, clients and other employees of the organization in a professional and courteous manner is essential.
  • Ability to read, write, analyze, and interpret specific marketing and advertising material, market data, general business periodicals, applicable regulations and procedures. 
  • Knowledge of general financial accounting, budget expenditures and forecasting is critical in determining rates and calculating figures. 
  • Ability to apply logical thinking in solving practical problems, collecting data, and establishing facts while drawing valid conclusions in situations where only limited standardization exists. 

Physical Requirement, Work Environment and Travel:
Close eye work on computer, continuous sitting, constant walking, standing, light to moderate lifting 15-20 pounds. Local travel is required.

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