Digital Analytics Manager (Sr. AM)
Job Details
Experienced
Corporate Headquarters - Sacramento, CA
Full Time
4 Year Degree
$62,000.00 - $72,000.00 Salary/year
Up to 25%
Day
Marketing
Summary

With direction, provides day-to-day support for agency digital marketing programs, either alone or as a member of a team. This includes collecting, maintaining, and analyzing data for digital marketing accounts, and providing recommendations based on insights gathered.

ESSENTIAL FUNCTIONS

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned.  Management may assign or reassign duties and responsibilities to this job at any time, including for reasonable accommodation purposes.

  • Collect and analyze data from multiple studies using appropriate statistical methods (i.e. descriptive statistics, cross-tabulation, correlation), identifying trends and drawing conclusions taking into account secondary sources and industry knowledge
  • Synthesize multi-study results, preparing detailed and accurate written reports (including data tables, charts, and graphics) with actionable insights for presentation to clients and media team
  • Experience in digital marketing platforms including Google Ads, Google Analytics, Google Data Studio, Google Tag Manager and A/B Testing
  • Recommend and oversee implementation of the most effective digital communications within client budgets for assigned agency clients
  • Constantly explore new digital options, platforms and analyze for client benefit
  • Update clients/agency with digital media trends and topics (integrate with other media
  • Be visible in the community (ex: member of boards, events, nonprofits or associations)
  • Excel at collaboration and communication with creative and client services
  • Advocate for new business opportunities; develop and utilize network of reps
  • Plan, create, communicate and evaluate client digital marketing campaigns for successful outcomes
Qualifications

KNOWLEDGE/SKILLS/ABILITIES                                        

  • Excellent written and verbal communication skills
  • Expert knowledge of Microsoft Office Suite including Excel, PowerPoint, and Word
  • Expert knowledge of Google marketing tools including Google Ads, Google Analytics, Google Data Studio and Google Tag Manager
  • Convincing presentation skills
  • Able to manage client expectations
  • Knowledge of digital media planning process, digital media buying process and website project management
  • Strong organizational, mathematical, problem solving and analytical skills
  • Able to handle multiple projects and meet deadlines
  • Able to engage effectively with diverse individuals at all levels
     

QUALIFICATIONS

  • Five plus years of related experience
  • Advanced knowledge of digital platforms

 

EDUCATION

  • Bachelor's degree from four-year college or university or equivalent experience.
     

WORKING CONDITIONS

  • Able to lift and/or move 10 – 25 pounds. 
  • Equal time spent sitting/standing, frequently required to walk.
Apply