Position Title: Organic Search Strategist

Location: Remote

(Salary range: $60,000 - $77,000)

Who You Are:

Calling all SEO enthusiasts! EDDY is on the hunt for an Organic Search Strategist with a passion for driving website performance and a knack for client communication. If you have a solid background in SEO strategy and thrive in client-facing roles, we want to hear from you!

This dynamic and rewarding position calls for a mix of technical proficiency and strong communication skills. Your key duties will involve formulating, executing, and enhancing SEO strategies, while keeping our partners informed and engaged. We at EDDY hold the belief that a brand's website is the hub of your brand, and this thought guides every project we undertake.

As an Organic Search Strategist, your focus will be on improving website performance to meet specific client objectives.  Beyond SEO, you'll contribute to content marketing, UX & conversion rate optimization, and provide regular, in-depth updates to our client partners.

Here are the abilities we seek out:

• Create, execute, and manage SEO and marketing strategies to increase client website traffic and conversion rates
• Drive client goals by leveraging organic growth strategies such as technical SEO, content marketing, and conversion rate optimization.
• Forge strong relationships with Account Management and Marketing leadership to design and assess effective marketing campaigns
• Conduct in-depth data analysis to identify trends, shifts, and opportunities for improved ROI
• Optimize website conversion elements for improved results
• Discover and present new growth opportunities to clients to enhance their digital marketing ROI
• Participate in client discussions on campaign performance and data interpretation.
• Devise actionable next steps based on your findings.
• Collaborate cross-channel for a holistic view of clients' marketing performance.

Who We Are:

EducationDynamics is a marketing and enrollment management company that is transforming the way students connect with the right school for them. Join our big-hearted team of higher education experts—we specialize in market research, advertising, multichannel marketing, lead generation, and enrollment management for over 500 US colleges with a focus on adult online education.

EDDY is always looking for exceptionally savvy, driven individuals who are passionate about helping our partner institutions understand, engage, enroll, and retain students. Our collective passion and shared mission led to EDDY being recognized as a 2024 Great Place to Work®. Our headquarters are based in Lenexa, Kansas, but our team is expanding every day with over 425 members across the country.

What We Offer:

Our Core Values:

Working Together

We value the people we work with and genuinely enjoy the work we do together.

Working with Standards

We hold ourselves to high standards.

Driving Great Outcomes

We focus on achieving results and making a real impact.

Our Commitment to Advancement

At EDDY, we value learning and aim to provide a space for everyone to grow and share their knowledge by giving tuition reimbursements for expenses incurred through accepted universities. With this approach taken, we also recognize the hard work of our team members and promote them when these accomplishments present themselves.

Other advantages to working at EDDY include:

• Medical, dental and vision coverage

• 401K Plan

• Remote work or flexible schedules

• Unlimited Paid Time Off (PTO)

• Training and growth opportunities

What You Offer:

Educational Requirements and Background:

Bachelor’s degree in marketing, business, communications, or related field OR relevant work experience

Required Skills:

• 2+ years of experience with managing organic search campaigns
• Client-facing experience with search engine optimization, content marketing, UX/CRO, and other organic growth tactics
• Proficiency using Google Analytics to identify and report on performance trends

Preferred Skills:

• Google Analytics 4 certification
• Experience with 3rd party management tools, such as SEMrush, Moz, etc.
• Familiarity with HTML
• An understanding of the Higher Education and Post-Secondary Education sector
• Occasional annual travel possible

EQUAL EMPLOYMENT OPPORTUNITY

EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression.

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