Associate Marketing Manager
Job Details
Experienced
Full Time
4 Year Degree
Other

Company Overview:

At Nearpod, we believe teaching is the most important job in the world. Every day, we reach students through our learning platforms on Nearpod.com and Flocabulary.com. We have diverse backgrounds, but a shared goal of putting teachers and students first in everything that we do. We’re backed by leading Edtech investors, and have won numerous awards including Edtech Digest’s 2018 Company of the Year. We’re looking for people with a lot of hustle, a lot of empathy, and a desire to do something meaningful. We've adopted a remote-first culture. Our diverse team is based across the US with many working out of our office headquarters in Fort Lauderdale, Florida.

 

Location: Remote

 

Position Overview:

The Associate Marketing Manager will lead marketing efforts for US Higher Education field marketing, while also supporting the US K-12 field marketing team. You will work closely with the Nearpod sales and customer success teams and serve as a conduit for the go-to-market team to the rest of the marketing organization. You will drive top of funnel growth, customer expansions, and ensure renewals through a variety of segment-focused marketing campaigns & tactics, such as email marketing, custom collateral, and outbound campaign support. The Associate Marketing Manager will project manage and collaborate with others in Marketing on additional marketing tactics such as website landing pages, events, and paid campaigns.

 

Our Ideal Candidate:

  • Have a passion for and experience in educational marketing

  • Thrive being on a fast-paced, entrepreneurial team and get excited about being a part of a division that is fueling Nearpod’s future growth

  • Have direct experience in creating/adapting product marketing collateral, developing email campaigns and providing sales development support 

  • Have solid project management skills including the ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward

  • Want to make meaningful contributions to an organization committed to making students’ and teachers’ lives better

 

Lead Higher Ed field marketing

  • Work with sales & customer success to drive marketing campaigns that help secure new revenue (new customers, expansion) and retention of existing revenue (renewals)

  • Drive domestic Higher Ed B2B top of funnel efforts (lead gen) directly and in collaboration with channel owners (e.g., events, digital marketing, content/product, sales development representatives)

  • Support in-region B2B acquisition by working with channel owners (e.g., events, digital marketing, content/product, sales development representatives)

  • Execute on Higher Ed lead gen and engagement campaigns which may include custom landing pages, webinars, outbound calling (with sales development reps), digital marketing, in person events, etc.; collaborate with channel managers as appropriate

  • Collaborate with growth marketing managers to ensure activation and engagement of Higher Ed B2C and B2B educators

  • Orchestrate Higher Ed conferences/sponsorships working closely with the event marketing manager (e.g., pre and post marketing outreach, custom messaging/collateral, etc.)

  • Provide feedback to Product Marketing Manager about Higher Ed needs from the field 

  • Act as conduit / entry point to Marketing for the Higher Ed team

 

Support US K-12 field marketing

  • Work closely with the US K-12 Field Marketing Managers for East and West to support core business new revenue and retention of existing revenue

  • Adapt existing plays, input into new plays, and drive execution of these plays to drive lead gen, shorten the sales cycle and ensure renewals for the US K-12 market

  • Execute on US K-12 lead gen and engagement campaigns which may include custom landing pages, webinars, outbound calling (with sales development reps), digital marketing, in person events, etc.; collaborate with channel managers as appropriate


 

Required Skills and Experience:

  • Bachelor’s degree in marketing, business, or related field; MBA a plus

  • Experience working in K-12 education and/or Higher Education preferred

  • Understanding of marketing tactics and experience executing marketing programs

  • Comprehension of the dynamics of a B2C2B and SaaS business model is preferred

  • Customer centric (puts oneself in customers shoes, has an understanding for our customer)

  • General knowledge of how sales and customer success organizations operate and their success factors

  • Highly organized (able to juggle many priorities, document, and communicate well)

  • Highly collaborative and able to manage a large number of stakeholders

  • Analytical (able to analyze campaign performance and apply learnings to future campaigns)

  • Strong copywriting abilities

  • Able to manage agency or designers to develop outstanding creative

  • Strong working knowledge of necessary systems is preferred: Pardot, Salesforce.com, Google sheets / excel, Google slides / PowerPoint

 

Employment Requirements: Must be authorized to work in the U.S. without restrictions

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Student Engagement Platform - Nearpod and Flocabulary
Student Engagement Platform - Nearpod and Flocabulary
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