Marketing Specialist
Job Details
Irvine - Irvine, CA

MIND Research Institute is seeking a Marketing Specialist to support the team’s role in furthering its mission: to ensure that every child is mathematically equipped to solve the world’s most challenging problems. 

The Marketing Specialist serves as an integral part of the Engagement team. This role is responsible for creating purposeful content and optimizing integrated campaigns through the use of marketing automation tools. This role will also function as the liaison between Engagement and various departments within the organization to strategically enhance brand awareness and ROI for all marketing initiatives - for prospects and existing customers alike.  

Most importantly, the right candidate will embody MIND’s core values:

People: The Engagement team is a tight-knit, highly collaborative group. We work together constantly on team projects, and with subject matter experts in multiple departments across the organization. We also support the organization’s initiatives on creating a strong, inclusive culture.    

Problem-Solving: You’ll need to prioritize projects as you balance the needs of multiple internal customers, as well as be able to consistently and quickly produce marketing campaigns that are responsive to specific needs but scalable for future, broader use. 

Learning: Are you ready to share your skills and experience, while learning continuously from others as well? On a small team like ours, you have to be willing to stretch and hungry to learn.

Essential Responsibilities:

  • Utilize marketing tools and resources including HubSpot, Salesforce, and Canva to design, develop and implement dynamic national and regional marketing campaigns (email marketing, social media, online/print ads, and more), to maintain and optimize nurturing efforts (workflows, chatbot, contact data, personas), and to generate reports displaying analytics related to campaign performance, website trends, segmentation, and more.  

  • Work cross-functionally with MIND team members to create and optimize meaningful content designed for target audiences to be used in blogs, webpages, emails, print and digital collateral, and more.

  • Collaborate with Partnerships (sales) and Education Success field teams to identify strategic national and regional content to support the organization’s overall goals and mission.

  • Coordinate and identify paid media opportunities.

  • Organize and lead internal meetings and trainings on marketing activities.

  • Other responsibilities as needed.

Essential Functions of the Job:

  • Implement national and regional marketing campaigns by identifying goals and target audience, planning and executing campaign content and promotion, including: email marketing, direct mail, social media, and paid ads.

  • Prepare marketing campaign reports by collecting, analyzing, and summarizing performance data and identifying places for improvement.

  • Supporting sales staff (Partnerships) and Education Success staff with their marketing needs, including: regional brand awareness and lead generation campaigns, event support, ad creation, marketing assets, general inquiries, etc.

  • Develop MOFU-BOFU content with a focus on product marketing including collaborating across departments to create innovative content ideas.

  • Work with the graphic design team (Studio JiJi) to help develop assets that meet specifications while maintaining our brand integrity.  

  • Assist with education market and competitor research. 

  • Work alongside the marketing team to coordinate day-to-day activities that leads to the completion of projects and tasks including the general maintenance of HubSpot.

  • Update job knowledge by participating in educational opportunities, including: HubSpot Academy, LinkedIn Learning, etc.

Our ideal candidate will have:
  • Undergraduate degree in Marketing, Creative Writing or a related field

  • 2+ years of experience in using or managing marketing automation technology (HubSpot, Marketo, etc.)

  • 2+ years of experience in using CRM (Customer Relationship Management) platforms (Salesforce, NetSuite, etc.) 

  • Strong writing and presentation skills

  • Problem solver with a passion for learning and trying new things

  • Ability to work on multiple tasks simultaneously 

  • Ability to work collaboratively in a results-driven environment

  • Previous experience working or volunteering in a nonprofit setting

  • Passion for personal growth and a great sense of humor! 

This full-time position reports to the Marketing Manager and is based out of beautiful southern California (Irvine), where residents are so weather-spoiled, they complain when temperatures drop below 70 or rise above 85. For the time being, this is a work-from-home role since the office is closed due to COVID-19. But when we’re back in the office, we enjoy casual dress every day, a kitchen stocked with refreshments, occasional summer BBQs and sharing their love of yoga, games and reading with each other. Continuing education and community volunteering are part of our core values and encouraged year-round. This role may require some travel, and absolutely requires a sunny disposition! Let’s talk!