VP of Sales
Job Details
PCF - Kent - Kent, WA
4 Year Degree
Day shift

Smart, Passionate, Educated, with Experience

 Could this be the best job you ever had?

Want your career to have a serious impact - then this could be the job for you!  We’re a large family business with two centrally located distribution centers in the Pacific Northwest.  But the best part is that we’ve got a lot of room to grow!  And you’ll be provided with all the tools and support needed to help us with that growth.  All we ask in return is a strong attention to detail, dedication, hard work, and a bit of fun and humor along the way.

If you enjoy building, expanding, penetrating, developing and maintaining market share, then this will be a great fit!  We’re looking for a highly motivated, level-headed, and skilled professional to be a part of our team in an exploding marketplace.

Pacific Coast Fruit Company was founded in 1977 by Emil and Kathleen Nemarnik. Located in Portland, Oregon, the company originally consisted of just one small warehouse and eight employees, four of which were family. Since then, we’ve expanded to become one of the largest independent produce distributors in the Northwest. Our Pacific Coast Fruit Company family continues to grow with over 500 employees and two large scale warehouses in both Portland and Seattle.


The culture of PCFCo is one that values building relationships and inspiring innovation within the industry. We handle our business like we handle our produce: with care, consistency, and a healthy environment to grow. You might see our trucks driving around, but what you don’t see is the incredible culture, service, and integrity that makes Pacific Coast Fruit Company the most desirable distributor for food service, retail, and wholesale customers.


Highest Priority:

The VP of Sales is responsible for the entire sales process. Your number-1 priority will be to develop and implement various strategic sales funnels that promote sales growth. The VP of Sales will provide the strategic leadership for the sales organization, promoting our brand and creating and maintaining positive and profitable relationships with customers. Success will be measured through achieving targeted company initiatives and meeting volume and financial goals.

What you’ll do:

  • Collaborate with Senior Leadership to develop and execute effective sales and marketing strategies
  • Drive sales growth by identifying new market opportunities, strengthening existing market segments and ensuring client retention
  • Promote a customer centric business philosophy
  • Lead, coach and mentor a team of talented sales managers and their teams, providing support for recruiting, training, evaluating performance and compensation activities to drive success
  • Work with established account management teams to build a thorough on-boarding process
  • Hire, train and build a sales team
  • Close deals and bring in revenue
  • Analyze and recommend appropriate pricing strategies
  • Research and communicate industry information to ensure company is current on industry trends and opportunities
  • Collaborate with Marketing to deliver messaging, presentations and proposals
  • Represent company at trade shows and industry/community events (travel is limited)

What we look for:

  • Knowledge and experience selling perishables to Food Service and Retail customers in the Pacific Northwest with emphasis on the greater Puget Sound and Portland areas
  • Highly developed professional network and relationships within the PNW restaurant, food service, and retail community
  • Verifiable track record of consistently meeting or exceeding sales goals in a B2B environment
  • Experience in developing new business strategies and generating results
  • Superior communication skills and the initiative to put them to work daily
  • Experience recruiting and maintaining a successful team of sales managers, field sales and inside sales representatives
  • Positive, enthusiastic and motivational style 
  • Highly collaborative working with individuals and teams at all levels
  • Talent in communicating effectively across departments to develop and execute goals and customer strategies
  • Ability to work through ambiguous situations, taking ownership of business results with an entrepreneurial mindset
  • Experience with CRM tools
  • Top notch negotiation skills
  • Tech savvy, with an understanding of how-to best leverage technology to increase sales


What you’ve done: 

  • Bachelor’s degree (MBA preferred) or equivalent combination of education and experience
  • Minimum of 10 years of experience of proven sales and/or business development leadership, ideally in a produce or perishable product company
  • Minimum 5 years managing sales teams


What you’ll gain:

  • The opportunity to contribute, learn a lot, and have fun along the way
  • The chance to work with a company where you’ll be valued and respected
  • Competitive pay and comprehensive health insurance package including, medical, dental, vision, long term disability, 401(k) and profit-sharing plan as well as paid time off



We’re proud to be an Equal Opportunity Employer.  To ensure that we continue to maintain a safe work environment, all employees must pass a pre-employment drug screen and criminal background check prior to beginning work.