Marketing Manager - Tradeshows & Events
Job Details
Experienced
Corporate - Cleveland, OH
Full Time/NON-Safety Sensitive
Marketing
Responsibilities

Serves as Project Manager and brand steward who plans, coordinates and executes all facets of national, regional and local multi-day conferences, meetings, and signature events. Leverage creative and logistical expertise to deliver branded experiential marketing in support of Constant Aviation business objectives. 

General Marketing:

  • Know and understand target audience to deliver unique and differentiated branded experience for customers, prospects and employees.
  • Work with marketing, sales and administrative team to enhance, promote, and creatively present Constant Aviation within the industry
  • Work with internal team members to ensure messaging and collateral are on brand and up to date
  • Responsible for overseeing inventory of promotional assets
  • Perform other duties as assigned

Pre-Show/Event:

  • Work with outside vendors and agencies to review and negotiate all contracts, including assessing and securing exhibit space, developing floorplans and booth design, trade show services, materials, and catering.
  • Sourcing and site selection of Venues and Hotels including Room Block Management 
  • Manage trade show logistics, exhibit display assets, order materials needed for show,
  • Coordinate show services, graphics, audio visual & production integration, and facilitate marketing activities associated with event
  • Work with sales management to identify staffing for events
  • Create show briefing books and hold pre-show meetings to prep staff
  • Work together with Marketing and Sales staff to promote events in social media and other channels including managing digital/printed event invitations, follow-up communications, thank-you letters, and other appropriate communication
  • Keep track of all pertinent deadlines relevant to events and conferences, including booking dates, payment, cancellation, material receipt, installation/dismantle and other important deadlines

On-Site:

  • Travel to event, booth set-up, manage all installation components, manage all aspects of the booth and the event including training of booth staff and booth schedule, supervision of installation and dismantling and shipment of booth
  • Serve as On-site marketing project manager and provide support to as needed.
  • Act as a liaison and social media resource between marketing, sales, administrative team, and external participants providing material for team to use in social media and press activities during the event

Post-Show/Event:

  • Analyze each event’s success and prepare show/event reports on attendees, visitors, resulting sales, including documenting process, procedures, critical milestones, lead times and lessons learned for continued success and make recommendations for opportunities for improvement
  • Manage event budget and expense tracking
Requirements
  • Bachelor’s Degree in Hospitality, Marketing, Public Relations, or related field required
  • Minimum 3+ years of experience planning conferences, corporate events, galas or similar events
  • Certified Meeting Professional (CMP) Designation a plus
  • Strong organizational skills and the ability to align resources, establish priorities and maintain extreme attention to detail
  • Excellent communication skills (written and verbal)
  • Highly-effective problem solving and decision-making ability
  • Intermediate level proficiency or higher in Microsoft Office Suite
  • Ability to travel 35%; Willingness to work some nights and weekends as needed for event
  • Solid knowledge of the hospitality and event management industries preferred
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