Marketing Specialist

The Marketing Specialist will assist with the development and implementation of marketing initiatives. This role requires a mix of creativity, analytical thinking, and hands-on execution in both digital and traditional marketing efforts. This role will focus on branding, social media, digital presence, internal and external marketing materials, and community engagement.

Job Functions

Social Media Strategy & Online Presence

• Develop and manage social media channels (LinkedIn, Facebook, Instagram, Twitter)
• Create consistent, engaging content tailored for radiology professionals, referring physicians, and potential clients
• Run targeted social media advertising campaigns (Facebook Ads, LinkedIn Ads).
• Monitor analytics to refine marketing strategies

Branding & Content Creation

• Develop a unified brand message and marketing collateral
• Create brochures, flyers, email campaigns, and newsletters
• Manage website content and SEO to ensure high visibility on Google
• Craft blog posts and educational articles to position Real Radiology as an industry leader

Referral & Physician Marketing Support

• Develop internal marketing materials for physicians and sales teams
• Support sales efforts with case studies, presentations, and testimonials
• Organize webinars and educational sessions for referring physicians

Community & Industry Engagement

• Manage public relations and sponsorship opportunities with medical organizations
• Attend and promote Real Radiology at local healthcare events and conferences
• Establish referral partnerships with healthcare providers

Preferred Talents

• Proven ability to plan, execute, and measure marketing campaigns across multiple channels
• Strong writing and editing skills for blogs, websites, social media, and email marketing
• Analytical mindset with the ability to assess industry trends, competitor strategies, and customer behavior to optimize marketing efforts
• Hands-on experience with social media platforms (LinkedIn, Instagram, Facebook, Twitter), including ad management and performance analytics
• Proficiency in digital marketing strategies and content marketing
• Experience with marketing software, automation tools, and design platforms
• Excellent project management skills with the ability to multitask, prioritize, and meet deadlines
• Strong written and verbal communication skills
• Adaptability to adjust strategies based on market trends and campaign performance
• Ability to work both independently and collaboratively

Qualifications Preferred

• Bachelor’s degree in Marketing, Communications, or a related field
• 2+ years of experience in marketing

Benefits Package 

• Medical insurance: PPO, HDHP 
• Health Savings Account 
• Dental 
• Vision 
• Basic Life and AD&D- company paid 
• Voluntary Short-term disability 
• Voluntary Long-term disability 
• Voluntary Life and AD&D 
• Voluntary Critical Illness and Accident 
• 401K and Profit sharing 
• Paid Time Off (PTO)
• Holidays