Marketing and Communications Manager
Job Details
Z-Man Studios - Roseville, MN
Full Time

Are you a leader with excellent interpersonal and communication skills with experience in planning, developing and writing marketing content for social platforms? Are you knowledgeable about the latest digital technologies and social media trends? Do you enjoy working in a creative environment? Asmodee North America is looking for someone who is motivated to guide our Z-Man studio social marketing strategy by using tools and analytics to evaluate social media content and engage with our fans. Continuing reading more about this position and how you can apply online today! 


The Company 

Asmodee North America (ANA) locally headquartered in Roseville, Minnesota is part of the Asmodee Group, a global corporation headquartered in France and a worldwide leader in the creation, manufacturing, and distribution of games. Our games tell immersive stories that inspire people to push the boundaries of their imagination and include top tier titles such as, “CATAN,” “Arkham Horror,” and “Spot It” among others. Our global success has come from our publishing studios and distribution networks where we transform high-potential stories into iconic consumer products. ANA believes in the power of ideas, leads with equality and universality, and strives to empower employees in our overarching effort to consistently create great games and tell amazing stories.


The Studio 

Z-Man Games, a studio of Asmodee North America, is currently recruiting for a Marketing and Communications Manager. Since 1999, the Z-Man studio has published a variety of critically acclaimed titles from casual to complex, cooperative to competitive, small bag to big box—and everything in between. We combine our keen eye for design, attention to aesthetics, and top-notch components to create the best games for every gamer.


As an industry leader, Z-Man strives to support and grow the tabletop gaming community through novel gaming experiences. Check out our bestselling titles like Pandemic, Love Letter, Citadels, and Carcassonne, or participate in the first cooperative tournament in tabletop gaming, Pandemic Survival.                     


Summary of Position

Reporting to the Head of the studio, the Marketing & Communications Manager plays a strategic role in the marketing and communications activities of Z-Man. They will work closely with the team and the Head of the studio to accomplish a diverse range of tasks including the following:


Essential Functions

  • Design, manage and plan the Marketing & Communication plan
  • Maintain and mentor Z-Man marketing team
  • Develop all digital marketing tools and manage social media presence (i.e. corporate website, targeted websites, Facebook, Instagram, and YouTube)
  • Create impactful content for social media, presentations, videos, and webinars
  • Lead and execute the marketing plan and marketing ‘’kits’’ for the launch of new games
  • Maintain supply of promotional print materials and items in collaboration with the team of graphic designers
  • Format, optimize and distribute email marketing campaigns, internally and externally, including announcements, newsletters, and event invitations
  • Carry out strategic monitoring for new industry trends
  • Organize and manage international events
  • Manage the participation at international shows, supporting logistical needs - this includes compiling invitation lists, managing RSVP and registration, and liaising with external vendors as well as managing installations and set-up
  • Represent Z-Man during major events
  • A university degree in marketing, communication, or any other related discipline
  • Minimum of 3 to 5 years of work experience in a communication and/or marketing capacity, board game or entertainment environment preferred
  • 3-5 years of management experience
  • Experience in events planning


Minimum Qualifications

  • Proven planning, promotion, implementation, and organization skills, along with a high degree of attention to detail
  • Strong analytical, problem-solving, and decision-making skills to evaluate alternatives and provide recommendations on business issues
  • Excellent written and verbal communication skills
  • Proficiency with MS Office
  • Intermediate knowledge of Adobe Photoshop (asset)
  • Experience working with Office 365
  • Ability to work in a team environment and foster collaboration
  • Capacity to perform under pressure and meet deadlines


Working Environment

  • Office environment (Roseville, Minnesota).
  • We offer you a creative work environment, great colleagues as well as fun lunch breaks, access to games library and great discounts!
  • This position requires a daily presence at our studios, teleworking is not an option.


Interested candidates are invited to send their resume and a sample portfolio (PDFs of work or hyperlinks are accepted) to Colleen McGough


This position requires day-to-day presence in our studio in Roseville, Minnesota as well as the ability to travel to Canada (valid passport and vaccination requirements for entry).


Asmodee is an equal opportunity employer. We strive for and celebrate a diverse team in our effort to carry out our company values of honesty, integrity, and fairness.