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Administrative Position - Director of Advancement

Job Details

The Potomac School - McLean, VA
Full Time
4 Year Degree


For more details on The Potomac School and the position, please click here.


The Potomac School seeks a dynamic, talented, and strategic leader to serve as our next Director of Advancement. This full-time, 12-month senior administrator role reports directly to the Head of School, serves on the school’s administrative team, and liaises with various board committees. The Director coordinates and oversees all advancement efforts, including parent and alumni relations, fundraising, and communications. Fundraising oversight includes but is not limited to annual giving, capital campaigns, and special events. The Director manages a professional staff of eleven, including six direct reports. 


Growing Ever Greater Campaign

Growing Ever Greater is Potomac's official capital campaign, raising support for critical campus facility improvements and long-term financial sustainability. As Potomac's chief fundraising officer, the Director will lead the strategy and implementation of the campaign efforts and meet crucial fundraising goals. 


Annual Fund

The Potomac Fund is the cornerstone of philanthropy at Potomac, providing critical support to the school’s operating budget for the current fiscal year. The Director will work with the Director of Annual Giving to ensure annual fundraising goals are met or exceeded. Over the last decade, The Potomac Fund has raised nearly $25 million. 


Fundraising Events

Through annual fundraising events such as Fall Frolics, Book Fair, and Potomac’s signature event, the Scholarship Auction, the school raises more than $1.4 million annually. The Director will work with the Director of Advancement Events to cultivate event participation and support. 


Constituent Relations

The Director oversees alumni and parent engagement for the school. Through the Director of Alumni Relations, Potomac supports a network of 7,000 alumni nationwide through events, communications, and networking opportunities.  Additionally, the Director of Advancement serves as the primary liaison to the Parent Association, supporting more than 20 volunteer committees and 250 volunteers across the school. 



The communications office is overseen by the Director of Advancement and is responsible for all school communications, including electronic and print publications, marketing materials, website content, and social media content. The Communications team includes a Director of Communications and three full-time staff members. 


Board Relations

In partnership with the Head of School, the Director of Advancement is a crucial liaison to the Board of Trustees, including the Trustee Committees for Advancement, Campaign, and Committee on Trustees. 

Essential Duties and Responsibilities: 

  • Work closely with the Head of School and Board of Trustees to establish clear fundraising policies and to coordinate the full range of development programs that relate to annual giving, alumni relations planned giving, and capital campaigns.
  • Advise and work closely with the Board and the Head of School regarding strategies for their personal involvement in achieving the development plan's goals and objectives.
  • Recruit and manage strong alumni, parent, past-parent, and grandparent volunteer support.
  • Provide day-to-day management of the Advancement Office and support the Director of Communications, as needed.
  • Ensure the proper management of all alumni and development records in both electronic and paper files. 
  • Serve on the school’s senior administrative team.
  • Carry out the cultivation, solicitation, and stewardship of major donors and key volunteers for present and future involvement with the School.
  • Arrange and support appropriate opportunities for the Head of School, faculty, senior administration, and volunteers to meet with donors in forums designed to engender increased interest in and support for Potomac. Provide guidance and support in their development work.
  • Achieve all goals of the comprehensive campaign, closely coordinating it with all other development activities.
  • Work with the Director of Annual Giving to develop and implement strategies to achieve the Annual Fund goal among all constituencies; oversee recruitment, organization, training, and supervision of volunteers; supervise the design and production of supporting materials.
  • Continue to broaden gift planning opportunities and market them to appropriate constituents.
  • Implement and execute effective prospect management and tracking procedures. Prepare and implement systematic prospect research, analysis, reports, and grant proposals required for individual major gift prospects and foundations.
  • Travel as necessary to represent Potomac to major gift constituents to confirm and strengthen the School’s relationships, goodwill, and financial base.
  • Collaborate regularly with the Director of Community Engagement and Parent Association leadership to oversee the management of community engagement events by the advancement team in collaboration with volunteers and other school personnel. 
  • Work with the Director of Alumni Relations and the Alumni Governing Council on reunions, communications, and other alumni events.
  • Work with the Director of Communications for development publications, including all direct mail fundraising materials, the annual report, and the school magazine. 


  • A bachelor’s degree and a minimum of five years of experience in an effective advancement office, including at least three in a leadership/management role, are required. Experience in education fundraising is a plus.
  • Intellectual depth, moral integrity, vision, energy, and a sense of humor.
  • Demonstrated experience in planning, executing, and leading a capital campaign.
  • Knowledge of gift planning practices.
  • Management experience for the successful leadership of the advancement staff, with the skills, training, and competence to mentor staff and colleagues.
  • Proven leadership success, including the ability to motivate and lead positively through change and collaborate with others to reach common goals.
  • Ability to understand and match prospective donors' needs and objectives with the school's fundraising goals.
  • Represent the school in the larger community in a positive manner that reflects the values of the school and participate enthusiastically in school activities whenever possible.
  • Strong verbal and written communication skills to express the school's mission and fundraising goals.
  • Flexibility and willingness to travel as a representative of Potomac.
  • High cultural competency and success in working with individuals from diverse backgrounds.
  • Self-motivated with the ability to handle multiple, simultaneous, and complex projects with equanimity.
  • Strong organizational and time management skills.
  • Ability to maintain confidentiality and sensitivity.
  • Working knowledge of the Google Suite, Microsoft Word, Excel, and relationship management software.


When applying, please submit both a cover letter and a resume.


In striving to fulfill its mission, The Potomac School seeks many different voices, viewpoints, and backgrounds. We recognize that differences are a source of strength, and we know that everyone is enriched when each person's contributions and perspectives are valued.