Summary
The PlayCore Director of Marketing is a key member of the Corporate Strategic Services Team and is responsible for the PlayCore and CORE (Center for Outreach, Research, & Education) marketing strategies to promote our unique value proposition as a thought leader and service provider across a variety of play and recreation markets. The Director is responsible for collaborating with a variety of internal brand partners across our portfolio, distribution partners, and industry stakeholders to cross promote our services, and oversee robust leadership and lead management initiatives. The Director is also responsible for building internal brand equity to support culture and employee communications across the growing portfolio. The position requires leadership experience, creativity, initiative for a fast-paced environment, and a data-driven mindset for continuous quality improvement for a growing company.
This individual will lead the department’s strategic planning, implementation of standardized best practices for lead management, tracking and reporting of KPI’s, and annual outcomes reporting with a keen focus on building brand equity and improving outreach across current and new markets. This person will work strategically and cross-collaboratively with the strategic services and corporate marketing team, our family of brands’ marketing champions, our distribution partners, industry partners, and third-party partnerships to ensure engagement, positively impact a broader reach, and convert deal closures with our multi-brand teams.
The ideal candidate is an experienced strategic planner and proven leader that possesses excellent interpersonal skills, project management skills, initiative, attention to detail, and analytical ability that drives strategic decisions in a fast-paced environment. They have experience in B2B Sales/Marketing, a deep understanding of the sales process, HubSpot CRM experience, acute customer focus and the ability to identify changing customer trends. Creativity, writing/speaking skills, editing skills, the ability to oversee graphic design and merchandising, and the ability to oversee and track a variety of online and retargeting campaigns and initiatives are critical.