Market Insights Manager
Job Details
Experienced
Corporate Headquarters - Plymouth Meeting, PA
Full Time
Master's degree preferred
None
Day
Marketing
Description

POSITION SUMMARY

This position will be responsible for leading Market and Customer Insights at ECRI. As the leader of this function, he/she will be responsible for curating intelligence on the market and competitors and delivering timely, actionable insights to support ECRI’s growth initiatives. The candidate with work closely with internal business stakeholders and the portfolio marketing team to identify the most important competitive challenges and help develop and execute on effective ways to address these challenges. This role is also responsible for customer insights and voice of the customer initiatives based on the strategic direction of the organization.   These customer insights will be used to help the business managers develop product and service roadmaps, and it will assist portfolio marketers to create compelling and differentiated value propositions.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions. 

Essential Functions Statements(s)

  • Establish, drive and lead a highly effective market and competitive intelligence process to include capturing, assessing and disseminating intelligence/insights across the organization.
  • Develop a broad network of external sources and internal subject matter experts to capture, synthesize and interpret competitive and/or market information
  • Be the go-to-source for when the organization needs to perform market research and customer insights to help drive strategic direction and new product development.
  • Select and manage third party research companies to assist in ECRI research projects.
  • Prepare in depth analysis of competitors’ strategies, strengths/weaknesses, tactics, trends, investments, pipeline and future activities for ECRI’s annual business planning cycle.
  • Create and comply with ethical standards in obtaining competitive information
  • Educate and strengthen the marketing and sales teams through internal competitive materials and external facing materials.
  • Be a strong influence on how to improve search optimization on the website based on competitive and marketing activities.
  • Provide ongoing evaluation and recommendation to ensure ECRI has strong differentiated value propositions and positioning
  • Cultivate a shared understanding across the organization with interactive workshops
Qualifications

 

Experience:

  • 5+ years working in market research and competitive intelligence roles.
  • 3+ years working in the healthcare industry.
  • Ability to derive the ‘so-what does this mean to the business’ by integrating multiple pieces of disparate information.
  • Excellent business acumen and strategic thinking to assess and identify implications of competitive business activities across business functions.
  • Experience working with market research methodologies.
  • Experience gathering voice of the customer data and uncovering insights.
  • High intellectual curiosity with the ability to analyze and synthesize qualitative and quantitative information, identify implications, observe patterns, make correct inferences, draw conclusions, explain facts, data, or information to evaluate competitive activity, strategic direction, and core competencies utilizing a wide variety of resources
  • Ability to identify intelligence needs of cross functional organizations and personal observation of emerging trends and issues that have the potential to significantly impact the business
  • Proven sensitivity towards confidentiality, and understanding of all requirements and guidelines that impact legal and ethical conduct associated with competitive intelligence and market research practices.
  • Strong managerial courage when faced with frequent ambiguity
  • Proven track record of leading without authority
  • Strong communication skills with the ability to make the complex very simple to understand.
  • Self-motivated individual who is comfortable and successful working independently and across teams of engineers, scientists, PhDs, MDs

 

 

 

WORK ENVIRONMENT

       Virtual Work Environment

Education: BS or BA in Business, Marketing or Communications degree (MBA in Marketing preferred)

Computer Skills: Proficient with Microsoft Office 2016+

PHYSICAL DEMANDS

N (Not Applicable)

Activity is not applicable to this position.

O (Occasionally)

Position requires this activity up to 33% of the time (0 - 2.5+ hrs/day)

F (Frequently)

Position requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs/day)

C (Constantly)

Position requires this activity more than 66% of the time (5.5+ hrs/day)

Physical Demands

Stand

O                                           Lift/Carry

Walk

F                                             10 lbs or less      O

Sit

C                                            11-20 lbs             N

Manually Manipulate

C                                            21-50 lbs             N

Grasp

O                                            51-100 lbs           N

Reach Outward

O                                            Over 100 lbs       N

Reach Above Shoulder

N

Speak

C                                             Push/Pull

Climb

N                                             12 lbs or less       N                                   

Crawl

N                                             13-25 lbs             N

Squat or Kneel

N                                             26-40 lbs             N

Bend

N                                             41-100 lbs           N

Other Physical Requirements

Vision (Near)

#LI-Remote

 

Equal Opportunity Employer-Disability and Veteran

 

 

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