Public Relations & Communications Manager
Job Details
615 - Houston, TX
Full Time
4 Year Degree
$50,000.00 Salary/year
About Alley Theatre

Founded in 1947 by Nina Vance, the Alley Theatre is a pioneer of regional theatre, and one of the leading nonprofit theatre companies in the United States. The Alley has been awarded the prestigious Regional Theatre Tony Award® and the Texas Medal of Arts Award. The Alley has transferred productions to Broadway, Off-Broadway, major European Festivals, and to 40 American cities. Unique among regional theatres, the Alley is committed to maintaining a Resident Acting Company and providing them work year-round. Nationally recognized directors, actors, playwrights, and designers from across the country have regularly joined the Resident Acting Company.   


Rob Melrose, Artistic Director at the Alley, took over as artistic leader of the organization in 2019. His vision for the future of the Alley is both thrilling and ambitious as the Theatre nears its 75th anniversary in 2021-22. When the Theatre reopens, his strategic goals include upholding the Alley’s artistic excellence, keeping longtime Alley Theatre devotees eager to return each season, and creating productions and cultivating new audiences that are as diverse and vibrant as the city of Houston.  


Rob Melrose, Managing Director Dean Gladden and the Alley’s leadership team are committed to promoting Equity, Diversity, and Inclusion (EDI) in all aspects of the Theatre’s programming and operations. We are conscious about fostering an environment where everyone is encouraged to bring their authentic selves. We embrace differences and strive to be inclusive of all backgrounds, experiences and perspectives.

Job Details

Salary: $50,000/yr minimum

The Public Relations and Communications Manager is our resident storyteller and is responsible for all media relations, communications, and content strategy through traditional media, social media, website, and publications (as needed) on a local, regional, and national level in accordance with the organization’s strategic goals. This position provides creation and implementation of branded and editorial content, and is instrumental in strategizing, capturing, prioritizing, and disseminating the many stories of the Alley Theatre. The primary goals of the department are to cultivate new audience members, deepen audience connections to the Theatre, and motivate ticket sales.  Additionally, this position collaborates with multiple departments including education, marketing, artistic, and development to effectively and consistently communicate the Alley brand and mission and build our national reputation as a premiere theatre company.



Media Relations

  • Develop and implement short and long-range plans for comprehensive and effective publicity and media communications initiatives that align with department and institutional goals.
  • With knowledge of theatre industry press, proactively expand contact base and cultivate relationships with key local, regional, and national theatre critics, writers, editors, bloggers, influencers, and broadcast journalists to maximize multi-channel media coverage and heighten brand recognition. Actively pitch stories based on strategic season plan and fulfill incoming media requests as needed.
  • Reinforce organizational best practice for PR and communication policies – both internal and external.
  • Working with Production and General Management to schedule photo shoots and video shoots.
  • Supervise all PR/photography/videography activities and provide input on upcoming needs.
  • Draft press releases, spokesperson remarks, media newsletters, and messaging.
  • Managing on-site press visits and taking staff members and artists to off-site press interviews.
  • Working with General Management to ensure Actors’ Equity Association and/or other union rules are met with regard to notices, photo calls and photo usage, and filming. Ensure terms of play publishers’ and author representatives’ agreements are met with regard to biographies, photo credits, and publicity materials.
  • Monitoring press coverage via Meltwater and sending relevant press clippings to the staff and Resident Acting Company.
  • Collaborating with Education & Community Engagement team to publicize educational and community engagement activities.  

Social Media

  • Managing all social media channels by creating a strategic editorial calendar, generating creative content, scheduling posts, and responding to patrons in a timely manner.  
  • Manage social media channels to support the institutional narrative while achieving marketing and sales objectives, by creating organic content that engages, entertains, and educates audiences
  • Along with Director of Marketing and Communications, research, strategize, execute, and evaluate campaigns to engage with known and new audiences using current and emerging social trends.
  • Collaborate with other team members to capture content, develop a social calendar and posting protocol.
  • Work directly with other departmental contacts to schedule posting.
  • Supervise all PR-related photography and provide input on upcoming needs.
  • Ensure that all copy created reflects brand strategy, provides institutional knowledge, and resonates with the intended target audience.

Content Strategy and Production

  • Provide strategic editorial direction and oversight of digital and physical consumer-facing content including branded and editorial videos, website, Playbills, and any other major print and digital media projects.
  • Develop an institutional content marketing plan; create and/or guide internal teams to create content for wide-ranging campaigns on social media and web focusing on not only the main productions but also community engagement and special projects.
  • Work with content producers to develop on-brand materials focused on marketing objectives and other institutional priorities.
  • Oversee video and audio shoots and production, as it pertains to content development and public relations, with internal and external partners/vendors
  • Organize and conduct interviews with the artistic team, resident and visiting artists and other relevant subjects for text based, audio and video content.



  • BA, BS in Marketing, Communications, or related field.
  • 3-5 years minimum proven experience producing strategic, content-driven communication materials.
  • 3 years minimum experience working and developing relationships with local, regional, and national news media.
  • Strong knowledge of and experience with social media and trends. Skilled in social media management tools, such as Sprout Social, HootSuite, or Tailwind.  
  • Demonstrated ability to think strategically about the institutional narrative and audience engagement.
  • Excellent writing and editing skills.
  • Proven editorial and narrative skills with the ability to align messaging across multiple channels and platforms. 
  • Strong content portfolio demonstrating the ability to cover a wide range of arts, arts education and community-oriented subjects.
  • Must be detail-oriented with strong time management skills and ability to work in a fast-paced environment.
  • Strong knowledge of theatre is preferred.
  • Working knowledge of Microsoft applications.
  • Great interpersonal skills to work with other staff members, artists, volunteers, etc.  
  • Knowledge of non-profit organizations preferred (theatre experience strongly preferred).



  • Prolonged periods of sitting at a desk and working on a computer.   
  • Ability to lift and move 25 lbs.  
  • Must be comfortable working in a fast-paced environment where directions and priorities can change rapidly.  
  • The position requires flexibility to be available for weekend, holidays, and evening work hours as performance schedule and events dictate.   
  • Ability to work in a multi-tasking and public environment with frequent interruptions. 
  • Ability to be tactful under stress, use good judgment, and have the ability to work in teams. 



  • Medical, dental and vision insurance 
  • Paid vacation, floating holiday and sick time 
  • 401(k) with matching, FSA, HRA (Alley paid deductible) 
  • Free and discounted tickets to Alley Theatre performances  
  • Free parking   
  • Discounted gym membership 
  • Employee wellness program & EAP 
  • Houston, TX is one of the most affordable cities in the nation with no state or city income tax


Alley Theatre is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at  


The Alley Theatre is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital or familial status, sexual orientation, gender identity, veteran status or any other basis prohibited by local, state, or federal law. We encourage people of all backgrounds to apply, including people of color, women, LGBTQ+ individuals, and people with disabilities, veterans, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community. Successful candidates will commit to an equitable and inclusive workplace, including but not limited to: racial equity, accessibility for individuals with disabilities, use of gender inclusive language, and cultural sensitivity. Read more at Alley Theatre Official Website - Equity Diversity Inclusion