Business Analyst, Marketing
Job Details
Experienced
Remote - Austin, TX
Full Time
4 Year Degree
Day
Marketing
Description

There’s got to be a better way. That’s exactly what our founders believed when they built FLASH, the only cloud-based mobility platform and operating system that’s created a new mobility category to stem from parking. Since then, we’ve grown 100% year over year with our networked mobility hubs, AI-powered software and mobile solutions, and are poised for continuous rapid growth as consumers form new mobility habits and preferences.

As the Marketing Strategy Manager, you’ll be responsible for deeply understanding FLASH’s business goals, influencing KPIs, advising on strategic optimizations and delivering insights across the Marketing and Mobility Partnerships organization, consisting of Brand, Content, Product, Demand, Media, Mobility Solutions and Operations. You’ll be an integral part of a team that challenges the expected and builds for sustainable category transformation.

What you'll do:

  • Partner with senior internal and external stakeholders to understand business goals, marketing objectives, and current and planned data infrastructure to develop thoughtful testing plans, business requirements, and analytical roadmaps
  • Effectively translate data into actionable information, quickly identifying and clearly communicating the ‘so what’ to senior leaders
  • Lead analyses that identify drivers of business performance across various dimensions: customer segment, product, selling channel, media channels
  • Concisely explain insights coming from complex data analyses through effective verbal/written communication and compelling data visualizations
  • Manage and consolidate digital media campaign data from various campaign platforms
  • Develop KPI frameworks and digital analytics tagging recommendations to support the collection of the data needed for KPI reporting
  • Monitor campaign data to identify technical and other issues that impact data collection.
  • Build/maintain reports, dashboards and metrics to monitor and optimize the performance of marketing, demand generation and sales enablement initiatives

 

What you'll bring:

  • 5+ years data/analytics experience in business/marketing/paid media analytics, statistics, digital media strategy and/or data science  
  • Expertise in data visualization, data mining, predictive modeling, statistics and experimental design
  • Extensive experience in deep dive analysis on customer attribution, segmentation, retention, purchase and online/offline behavior data to produce quality insights that influence business strategies
  • Extensive experience using SQL or Python to transform, manipulate and analyze customer attribution data (including transactions, web browsing, digital media/comms engagement) and marketing performance data/tools (LinkedIn, Google, Facebook, DoubleClick, Search, Email, Video, Looker) and turn into revenue driving insights
  • Data management experience in Snowflake, AWS, Tableau, Adobe Analytics, Google Data Studio
  • Advisor approach to senior marketing leadership to assess data strategy and management, measurement best practices and customer experience optimization challenges
  • Perspectives and thought leadership regarding industry trends, new business opportunities and potential implications
  • Bachelor’s degree in a quantitative discipline (Statistics, Applied Mathematics, or comparable)
  • Experience working at a technology, software or mobility company
  • Master’s or advanced degree [a plus]

 

About you:

  • Flexible: prioritize multiple projects simultaneously, manage project status, required steps or roadblocks to internal and external stakeholders
  • Results-driven: highly motivated and passionate about meeting goals, optimizing and challenging the expected for the biggest impact
  • Detail oriented: highly organized, focused and able to drill down into details, while retaining sight of the larger picture
  • Self-motivated: can identify the next opportunity and take ownership, work independently while being a highly collaborative member of the team
  • Critical thinker: Tenacious about finding the answer or the alternative solution
  • Communicative: Strong written and verbal communication skills to craft and deliver a data-driven story with conviction, derived from insights, best practices and industry knowledge
  • Curious: passionate about uncovering shifts in performance and revealing insights

 

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