Digital Marketing Specialist
Job Details

Work From Home Position: Must Reside in Ohio

Concept Overview: Concept is a multi-channel business-to-business (B2B) lead generation agency headquartered in Akron, OH. We specialize in the design, implementation, and execution of lead generation and business development strategies, processes, and technologies for our clients.

Position Summary: The Digital Marketing Specialist is responsible for launching, managing, and optimizing digital media programs including but not limited to; paid search, search engine optimization, email marketing, and social for our clients.

Essential Functions: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Conduct research and analysis on clients digital marketing results. Present recommendations to the Marketing Agency team and clients to determine the effectiveness of the current strategy and propose solutions for improvement.
  • Provide talking points and pre-sale insights to Marketing Agency & Sales team for prospective clients
  • Execute the marketing strategy developed by Concepts Marketing Agency team by using a variety of on-site and off-site tactics to increase website traffic, lead generation, and clients sales.
  • Work collaboratively within the Marketing Agency team as well as other Concept teams to achieve the clients goals
  • Keyword research for both SEO and PPC campaigns
  • Analyze competitors
  • Create and manage paid search campaigns
  • Optimize client websites for search engines and their ever-changing search algorithms
  • Manage email lists, web forms, segmentation strategy, and marketing database maintenance
  • Create marketing automation workflows and email nurture campaigns
  • Write, proofread, and edit creative and technical content across different mediums including ad copy, emails, newsletters, blogs, landing pages, etc.
  • Analyze and report on the performance and efficiency of campaigns
  • Client interaction phone calls, emails, in-person meetings, etc.

Benefits:

  • Competitive Salary
  • Work-From-Home
  • (8) Paid Holidays
  • Unlimited Paid Time Off (PTO)
  • Medical, Dental, & Vision Insurance
  • 401(K) & Profit Sharing Including 4% Employer Contribution Match
  • Remote work with the ability to go into the office

Decision-Making Authority: The Digital Marketing Specialist does not have the authority to spend or commit company dollars without the consent of their Director, President or owner of the company. The Digital Marketing Specialist also does not have the authority to quote pricing without the approval of the Director, President or owner of the company.

Professionalism & Integrity: The Digital Marketing Specialist is always expected to professionally represent Concept Services, Ltd. This includes moral character, good business decisions, professional appearance and to lead by example. The Digital Marketing Specialist at times will be expected to make judgment decisions without the input of their Director and at other times use discretion to determine when the input of their Director is appropriate.

Confidentiality: The Digital Marketing Specialist is not permitted to copy, download, email, share or use customer data in any format other than for the customers use and benefit. If data is used, removed/shared for any other reason, it is a violation of company policy, considered to be theft, and will be immediate grounds for termination and subject to the penalties of the law.

The Digital Marketing Specialist at times may be made aware of information that is not intended for public knowledge. This information may involve company decisions and/or direction, personnel issues, account issues, financial issues, etc. The Digital Marketing Specialist is at all times expected to keep these matters confidential and understands they are not permitted to discuss or disclose this type of information with co-workers or peers. If the Digital Marketing Specialist at any time is not sure if certain information is confidential, they should ask the Director before discussing or sharing with peers and/or co-workers. Sharing confidential information may be grounds for termination.

Other Responsibilities: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Sales Responsibilities: This position has no sales responsibilities.

Supervisory Responsibilities: This position has no supervisory responsibilities

Working Conditions: This job operates in a professional office environment. This role routinely uses standard office equipment.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  • While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear. The employee must occasionally lift or move office products and supplies, up to 20 pounds.

Qualifications:

  • Minimum 3 years of Digital Marketing experience
  • Experience managing Google AdWords, Bing Ads, Facebook, and LinkedIn clients/accounts and interfaces
  • Excellent writing and creative content skills
  • Ability to work independently and in a team environment
  • Exceptional time management skills, including the ability to handle multiple projects and ongoing work items, while effectively managing changing priorities

Preferred:

  • Past agency experience
  • Preferred located in the greater Akron/Cleveland, Ohio area
  • Experience with Google Tag Manager, Google Search Console, Google My Business, Google Optimize, and related Google platforms
  • Experience with HubSpot & Salesforce
  • Google Certification
  • HubSpot Certification
  • BS/BA Degree
Welcome to Concept!
Apply