Marketing Coordinator

This position covers many components of PlayCore Surfacing Division business. The position is responsible for the organization, production and ongoing maintenance of a wide variety of marketing projects such as video, collateral, social media, graphic design, website maintenance and trade show coordination, ensuring that all of the details are covered for trade shows from start to finish, dealing with complications as they arise.  The position will also work on new product development including research, margin analysis and product launches.

Essential Duties and Responsibilities

1. Planning, organizing and coordinating product displays for trade shows and divisional meetings, including the gathering, packing and shipping needed for shows (literature, TV’s signage, flags, show displays, etc.)
2. Coordinate and manage all print and digital marketing tools, including catalogs, flyers, promotions, e-mail blasts, newsletters, social media, and web updates.
3. Designing graphic media elements using available design resources and photo editing software with appropriate knowledge design and image processing skills.
4. Coordinating the inventory and fulfillment of collateral programs.
5. Supporting development of consistent outbound communications including e-mails and press.
6. Supporting development of advertisement and trade sponsorships.
7. Coordinating lead generation activities with effective processes, campaigns and database management.
8. Analyzing, editing, organizing, and compressing analog and digital audio and video content based on given requirements and time constraints.
9. Monitoring and implementing Social Media tools, trends and applications to social media outlets, blogs and more, including content creation.
10. Assisting in the identification of emerging digital media technologies and methodologies.
11. Coordinate compelling branding, product, program and partnership information through print and online advertising, editorials, and website improvements to drive continued sales growth.
12. Coordinate photoshoots as needed featuring our newest products, as well as, product identified that need new photography.
13. Manage image library and new trends in online merchandising.
14. Maintain website by keeping all information up-to-date, accurate and fresh, coordinate initiatives to increase SEO and lead generation.
15. Support sales team by coordinating specialized selling tools, catalog pages, PowerPoint presentations and e-merchandising as needed for key customers
16. Prepare and participate in strategic planning, margin management and cost containment
17. Conduct investigative research on new product categories and competition
18. Perform analysis of product sales data
19. Other duties may be assigned by Manager or Supervisor.

Competencies

X         Analytical Decision-Making

X         Communication

X         Learning & Development

X         Planning & Organizing

X         Professionalism & Integrity

X         Risk-Taking/Creative Thinking

X         Teamwork & Relationship-Building

X         Results Orientation