Subscriptions Manager
Job Details
Full Time
Job Description

POSITION: Subscriptions Manager


CLASSIFICATION: Full time salaried Exempt

SUPERVISOR: Director of Guest Services and Ticketing



Founded in 1947 by Nina Vance, the Alley Theatre is a pioneer of regional theatre, and one of the leading nonprofit theatre companies in the United States. The Alley has been awarded the prestigious Regional Theatre Tony Award® and the Texas Medal of Arts Award. The Alley has transferred productions to Broadway, Off-Broadway, major European Festivals, and to 40 American cities. Unique among regional theatres, the Alley is committed to maintaining a Resident Acting Company and providing them work year-round. Nationally recognized directors, actors, playwrights, and designers from across the country have regularly joined the Resident Acting Company. 


Rob Melrose, Artistic Director at the Alley, took over as artistic leader of the organization in 2019 . His vision for the future of the Alley is both thrilling and ambitious as the Theatre nears its 75th anniversary in 2021-22. When the Theatre reopens, his strategic goals include upholding the Alley’s artistic excellence, keeping longtime Alley Theatre devotees eager to return each season, and creating productions and cultivating new audiences that are as diverse and vibrant as the city of Houston.


Rob Melrose, Managing Director Dean Gladden and the Alley’s leadership team are committed to promoting Equity, Diversity, and Inclusion (EDI) in all aspects of the Theatre’s programming and operations. We are conscious about fostering an environment where everyone is encouraged to bring their authentic selves. We embrace differences and strive to be inclusive of all backgrounds, experiences and perspectives.





The purpose of this job is to serve as the main point of contact for subscribers and those with VIP ticketing needs. Supervise full and part-time personnel who are responsible for transactions related to subscription sales as well as reconciliation.  Provide support to front of house operations during performances.  This position reports to the Director of Guest Services and Ticketing and will work on special projects with the Guest Services Manager.  This position must work with the Database Administrator to ensure that all Tessitura practices and procedures are followed and documented. 

Honesty, enthusiasm and a positive attitude are essential in order to work well with the public, front of house and concession staff, all guest services staff, and other managers responsible for creating policies and procedures related to Tessitura.


  • Alongside Director of Guest Services and Ticketing and Guest Services Manage, assist in building productions, seasons, and ticketed special events in Tessitura;
  • Schedule and execute the printing and distribution of season tickets; 
  • Serve as a point of contact with third party telemarketing firm to assign seats, generate and pull leads, and assist in earned subscription revenue growth;
  • Merge and inactivate patron accounts as needed;
  • Seat new board members in accordance with Development Department, serve as Board liaison regarding ticketing;
  • Monitor subscription confirmations and address anything that needs further attention;
  • Set up new subs online and assist in monitoring sale 


  • Alongside Director of Guest Services and Ticketing and Guest Services Manager, ensure the best customer service is being provided to all subscribers;
  • Alongside Director of Guest Services and Ticketing and Guest Services Manager, assist with performance evaluations that are timely and constructive.
  • Ensuring staff members follow company policies and procedures.
  • Updates job descriptions as needed, hiring and training new team members.
  • Motivating and coaching employees to improve performance, provide feedback and training opportunities.


  • Ability to work in a fast-paced, energized and quickly changing environment.
  • A proactive approach to problem-solving with strong decision-making skills.
  • Detail oriented, able to prioritize efficiently and multi-task
  • Ability to be self-directed and take initiative
  • Ability to maintain confidential information
  • Excellent verbal and written communications skills.
  • Exhibits a positive attitude with good communication and interpersonal skills.
  • Understanding of historical and institutional racism in the American theatre, or a commitment to learning, and to be a part of Alley Theatre’s efforts to be an anti-racist organization
  • High school, GED required. College degree preferred.
  • At least 3 years of Box Office or Sales experience
  • Tessitura experience preferred.



  • Prolonged periods of sitting at a desk and working on a computer.
  • Ability to lift and move 25 lbs.
  • Must be comfortable working in a fast paced environment where directions and priorities can change rapidly.
  • Typical hours are during the day, but the position requires the availability for weekend, holidays and evening work hours as needed.


  • Medical, dental and vision insurance
  • Paid vacation, floating holiday and sick  time
  • 401(k) with matching, FSA, HRA (Alley paid deductible)
  • Free  and  discounted tickets to Alley Theatre performances
  • Free parking 
  • Discounted gym membership
  • Employee wellness program & EAP


Alley Theatre is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at


The Alley Theatre is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital or familial status, sexual orientation, gender identity, veteran status or any other basis prohibited by local, state, or federal law. We encourage people of all backgrounds to apply, including people of color, women, LGBTQ+ individuals, and people with disabilities, veterans, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community. Successful candidates will commit to an equitable and inclusive workplace, including but not limited to: racial equity, accessibility for individuals with disabilities, use of gender inclusive language, and cultural sensitivity. Read more at Alley Theatre Official Website - Equity Diversity Inclusion