Trade Marketing Specialist
Job Details
Andrews McMeel Universal - Kansas City, MO

POSITION SCOPE

This positions essential purpose is to provide support for syndicated IP as well as books and calendars in developing and executing business to business (B2B) marketing efforts, including point-of-sale materials (displays, event signage), sales catalogs, B2B shows (booksellers, librarians), and trade advertising.

ESSENTIAL RESPONSIBILITIES

  • Manage AMPs B2B marketing programs to meet deadlines and budgets with a focus on efficiently increasing sales in the book trade, gift channel, and calendar sales force and grow sales of books and calendars
  • Develop timely, relevant materials to support the AMP Books and Calendars Sales teams, e.g. trade-, wholesaler-, and some consumer-facing advertisements, promotional materials, galleys, sell sheets
  • Responsible for design and production of all book and calendar catalogs:
    • Project management of design and production to complete all catalogs on time and on budget
    • Development of high-quality catalog copy
    • Optimization and maintenance of AMPs presence in the Edelweiss catalog system, including exploring and executing new opportunities for visibility to / relationship building with buyers
  • Support AMPs presence at trade shows: planning and execution, e.g. booth design, staffing, maintenance, scheduling, stocking and promotion
  • Handle production of point-of-sale displays for both books and calendars, working with sales on development, production and delivery on time and in budget

ESSENTIAL SKILLS

  • Excellent written and verbal communication to clearly articulate needs and direction to AMP associates, vendors, and freelance partners
  • Excellent project management and planning skills, including proactive organization, time management, prioritization, and planning
  • Excellent organizational skills and attention to detail
  • Creative problem solving
  • Familiarity with Word, Excel, InDesign and Photoshop
  • Understanding of and passion for the book and calendar sales process
  • Persuasive copywriting
  • A good eye for compelling visual design

MINIMUM QUALIFICATIONS

  • Bachelors Degree with a focus in Public Relations/Communications, Marketing, Journalism or related field or experience in lieu of degree
  • 1-2 years marketing experience
  • 1-2 years successful project management, especially working in a team-centered environment
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