Marketing Internship
Job Details
Andrews McMeel Universal - Kansas City, MO
Internship

MARKETING INTERNSHIP
Andrews McMeel Universal is a global, independent, integrated media company providing comics, illustrated humor, and inspirational content across syndication, book, calendar, and greeting card publishing, digital consumer experiences, and entertainment licensing. Our remarkable roster of talent includes dozens of New York Times best-selling authors and Pulitzer Prize-, Reuben Award-, and Emmy Award-winning creators.


PROGRAM DESCRIPTION
AMU offers paid internships to students or new graduates who are immediately available and can commit to up to a 12-month internship. We provide outstanding education and growth opportunities to qualified, hard-working, self-motivated, poised, and articulate candidates. Internships average 20-40 hours per week, depending on applicant's availability and department needs.

INTERNSHIP OBJECTIVES

  • Acquire an overall view of multiple facets of the media industry
  • Gain a basic understanding of internal and external communications in a fast-paced business environment
  • Enhance writing skills with a focus on concise, compelling, persuasive writing for a variety of touch points, including publicity, sales, B2B marketing, social media, email and content marketing
  • Professional development

MINIMUM REQUIREMENTS FOR HIRE

  • Students of or recent graduates with a degree in Communications, Journalism/Strategic Communications, English, or Marketing.
  • Working knowledge of Microsoft Office and Adobe InDesign
  • Experience working with and writing for social media; LinkedIn experience a plus
  • Attentive to detail, with outstanding written communication and grammar skills
  • Able to work autonomously, balance and prioritize tasks, and meet deadlines

RESPONSIBILITES INCLUDE

  • Develop high quality, consistent, timely, and relevant communications; includes seeking input from key stakeholders and writing, editing, and curating content for the AMU corporate website company intranet site, and social media
  • Contribute to the planning and implementation of company events
  • Write press releases and pitches highlighting company stories for variety of media outlets (broadcast, print, online)
  • Research audience preferences and discover current trends and best practices in social media
  • Work to identify key media contacts and outlets to enhance our public relations efforts
  • Perform research to assist in the identification of communications opportunities and platforms
  • Trade advertising and event support
  • Email marketing copywriting and lead management
  • Syndication sales support
  • Assistance with catalog projects
  • Execute various administrative tasks as needed

ESSENTIAL SKILLS

  • Writes with exceptional journalistic skill with a designated voice for different audiences
  • Able to work effectively within cross-functional teams to accomplish goals
  • Is a creative problem solver; raises issues or questions with a possible solution/course of action
  • Works comfortably and effectively in a dynamic environment
  • Builds relationships across numerous stakeholders; comfortable and competent working up, down, and across levels in the organization
  • Thinks creatively and has a point of view; proactively offers valuable ideas and recommendations
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