Media Buyer/Planner
Job Details
Experienced
Corporate Headquarters - Sacramento, CA
Full Time
4 Year Degree
$56,000.00 - $70,000.00 Salary/year
Negligible
Day
Marketing
Description

SUMMARY

With minimal supervision, plans and negotiates media space and time for client’s advertisements.

 

ESSENTIAL FUNCTIONS

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

  • Negotiates best price and places media space or time as specified in approved media plan to optimize the client’s budget.
  • Plans, creates, communicates and evaluates client media campaigns for successful outcomes.
  • Researches trends, innovations, and changes that affect media buying.
  • Monitors media for placement and time discrepancies and negotiates credit or billing adjustments.
  • Tracks expenditures to ensure compliance with budgets.
  • Assists in supervision of media staff.
  • Assesses media databases (e.g. Nielsen, Media Audit, and Arbitron).
  • Works on new business development as assigned.
  • Other duties as assigned.
Qualifications

KNOWLEDGE/SKILLS/ABILITIES

  • Knowledge of media databases and Internet, spreadsheet and word processing software.
  • Able to negotiate effectively to result in an ideal client/agency outcome.
  • Convincing presentation skills.
  • Able to manage client expectations.
  • Knowledge of media planning process or media buying process.
  • Strong organizational, mathematical, problem solving and analytical skills.
  • Able to handle multiple projects and meet deadlines.



QUALIFICATIONS

  • Three or more years related experience.
  • Accurate and thorough
  • Assertive
  • Exhibits sound judgment
  • Deadline driven



EDUCATION

High school diploma or equivalent.

 

WORKING CONDITIONS

  • Able to lift and/or move up to 25 pounds.
  • Equal time spent sitting/standing, frequently required to walk.
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