DIGITAL MARKETING MANAGER
Job Details
Experienced
1700 N HALSTED ST - CHICAGO, IL
Full Time
$59,000.00 - $64,900.00 Salary/year
Marketing
DIGITAL MARKETING MANAGER

STEPPENWOLF THEATRE COMPANY

DIGITAL MARKETING MANAGER

For over 40 years, Steppenwolf Theatre Company has been a cultural leader in Chicago and model for theatre companies in the United States and around the world. Formed by a collective of actors in 1976, the ensemble represents a remarkable cross-section of actors, directors, stage managers and playwrights. Steppenwolfs artistic ambitions are made possible by its incredible workforce of individuals, who help create a culture of inclusivity, collaboration and accountability. To that end, we attempt to use an anti-oppressive and anti-racist lens in our roles and everyday decision-making. Join us in this ongoing process, as we navigate, together, our complex world.

 

The Digital Marketing Manager, under the supervision of the Director of Marketing and Communications, manages the theatre's website, e-commerce functionality, virtual streaming platform and email communication campaigns, among other responsibilities. This role supervises the Digital Marketing Assistant. The successful candidate will need to be: a) experienced in web and e-commerce operations; b) an expert in email marketing best practices; c) a strategic thinker who understands the larger picture while paying attention to fine details; and d) possess strong leadership skills.

 Areas of Responsibility:

Website

  • Manage steppenwolf.org, including creating and updating website content through Episerver (CMS), troubleshooting issues and maintaining the Steppenwolf brand
  • Manage website updates for key institutional milestones, including season announcements and presales
  • Cultivate cross departmental familiarity with website content standards and best practices, and train staff on website content management
  • Identify opportunities to improve the website, such as restructuring navigation, new e-commerce functionality and SEO
  • Manage third-party vendors on issues of web maintenance and the development of e-commerce functionality
  • Lead an internal web team by identifying website needs, gathering web development estimates, conducting quality assurance testing and ensuring that new functionality is working as expected post-launch
  • Use Google Analytics, HotJar and other tools to track website KPIs, gain insights from data analysis and make recommendations for improvements
  • Resurface plans for a website redesign and explore options for transitioning to the Tessitura Network Express Web (TNEW)
  • Manage the monthly website budget

 Email

  • Oversee the organization-wide email communications calendar and train staff on how to use our email marketing platform (WordFly)
  • Develop an email content strategy that increases engagement, drives website traffic and drives conversions
  • Manage the day-to-day execution of email communications to ensure alignment with brand voice, aesthetic standards, proper grammar and deadlines
  • Lead email communications for all major institutional announcements, as well as promotions
  • In collaboration with the Data Developer, create emails with dynamic content in order to optimize customization and segmentation
  • Develop triggered emails, including pre-show reminders and post-show surveys
  • Oversee the execution of email remarketing campaigns (Behavior Infuser) to retarget website visitors
  • Use Tessitura (CRM) to create email subscriber lists and reports
  • In collaboration with the Digital Marketing Assistant, conduct A/B testing to optimize email performance, track email KPIs, maintain email metric dashboards, conduct data analysis and make recommendations for improvements to e-communication strategies

Virtual Streaming

  • Support Steppenwolf's evolving digital streaming initiatives through streaming platform setup, maintenance and troubleshooting
  • Contribute to the development of organization-wide timelines and assign tasks for key milestones in order to meet launch deadlines
  • Create and deploy emails to promote the launch of digital initiatives and productions, as well as email communications for virtual members
  • Track viewing metrics to establish trends, gain insights into viewers' behavior and inform decision-making for future virtual productions

Analytics

  • Oversee the evaluation of Steppenwolf's digital strategies, including establishing baseline measurements, setting goals, tracking KPIs and conducting data analysis
  • Lead the building, routing and deploying of patron surveys through Wufoo; conduct data analysis and share insights with leadership
  • Manage Steppenwolf's participation in nation-wide patron studies, including ticket buyers' media usage studies and COVID-19 studies, and share the findings to inform policies and digital strategies
  • Provide feedback on public-facing surveys created by all departments to ensure research best practices are in place

Additional Leadership

  • Supervise the Digital Marketing Assistant
  • Lead an internal web team to identify improvement opportunities, conduct quality assurance testing and implement new functionality; Collaborate with consultants as needed
  • Mentor interns, apprentices and other team members to enhance their professional development
  • Support department efforts to promote inclusion, diversity, equity and access (IDEA) within the organization

Desired Qualifications:

  • Possesses a creative enthusiasm and passion for digital content strategy and development
  • Expertise in marketing, communications or related field
  • Awareness of new and emerging web, email, virtual streaming and/or analytics technologies
  • Able to communicate clearly about digital media to non-technical colleagues
  • Proactive, relationship-oriented and possesses strong interpersonal skills
  • Understands the big picture and pays strong attention to fine detail
  • Comfortable juggling multiple projects and demonstrates strong organizational skills
  • Familiarity with website content management systems (CMS); experience with Episerver a plus
  • Familiarity with email marketing platforms; experience with Wordfly a plus
  • Familiarity with ticketing software and CRMs; experience with Tessitura a plus
  • Familiarity with survey platforms and data analysis
  • Familiarity with JIRA, Basecamp, Asana or other project management tracking software
  • Steppenwolf gives preference to candidates who have demonstrable experience advocating for inclusion, diversity, equity and access (IDEA)

 

About Steppenwolf:

Steppenwolf Theatre Company is the nation’s premier ensemble theatre. Steppenwolf produces hundreds of performances and events annually in its three spaces: the 515-seat Downstairs Theater, the 400-seat Ensemble Theater and the 80-seat 1700 Theater. Artistic programming includes a six-play season; a two-play Steppenwolf for Young Adults season; Visiting Company engagements; and LookOut, a multi-genre performances series. Education initiatives include the nationally recognized work of Steppenwolf for Young Adults, which engages 15,000 participants annually from Chicago’s diverse communities; the esteemed School at Steppenwolf; and Professional Leadership Programs. While firmly grounded in the Chicago community, nearly 40 original Steppenwolf productions have enjoyed success both nationally and internationally, including Broadway, Off-Broadway, London, Sydney, Galway and Dublin. Audrey Francis and Glenn Davis are the Artistic Directors and E. Brooke Flanagan is the Executive Director.

 

For additional information, visit steppenwolf.org, facebook.com/steppenwolftheatre, twitter.com/steppenwolfthtr and instagram.com/steppenwolfthtr.

 

 

Steppenwolf Mission:

Steppenwolf Theatre Company strives to create thrilling, courageous and provocative art in a thoughtful and inclusive environment. We succeed when we disrupt your routine with experiences that spark curiosity, empathy and joy. We invite you to join our community as we navigate our complex world together.

 

Steppenwolf Core Values:

  • Equity + Inclusion
  • Integrity + Curiosity
  • Courage + Collaboration
  • Accountability + Leadership 

 

Compensation:

Salary range: $59,000 to $64,900 with excellent benefit package for full time employees, including medical, dental, vision insurance, short-term and long-term disability insurance, life insurance, vacation pay, paid sick time, personal days, Ventra transit benefit program, employee assistance program and 401(k) matching retirement program.

 

NO PHONE CALLS OR EMAILS PLEASE

Steppenwolf Theatre Company is an equal opportunity and affirmative action employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Steppenwolf complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We strongly encourage applications from people of color and members of underrepresented groups.

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