The Chief Communications Officer reports to the APA CEO and Medical Director and: 1) designs and implements APAs enterprise-wide communications strategy, 2) builds, maintains, and communicates APAs reputation, values, and culture across the organization and with external audiences; 3) oversees Communications Division staff and directs strategic and tactical message development; 4) and provides input on Association communications efforts, including print and digital media, social media, cable network media, membership communications, and public education. The Chief Communications Officer supervises a team of five communications professionals; works closely with APAs Council on Communications; and supports the administrative leadership team as the communications partner on a variety of strategic initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Design and implement APAs enterprise-wide communications strategy.
- Conceptualize, develop, and implement an integrated strategic communications plan both internally and externally to advance APAs mission, goals, and initiatives; broaden awareness of its priorities; and increase the visibility of its programs across key stakeholder audiences, using metrics to support success or needing to redirect strategies.
- Identify potential crisis communications situations, create potential responses, and maintain a strong crisis communications protocol and capability.
- Build, maintain, and communicate APAs reputation, values, and culture.
- Ensure compliance of the APA brand and APA-wide communications, including establishing and implementing brand and communication standards and approaches across all offices and functions. Continuously monitor APA communications to identify areas for quality improvement.
- Leverage diverse expertise across APA to demonstrate the value and relevance of diversity, mental health equity, and global inclusivity.
- Develop and implement strategic communications framework to guide how the APA responds to societal events impacting underrepresented populations (e.g. structural racism).
- Direct strategic and tactical message development.
- Identify and manage media channels, prepare talking points, speeches, presentations, and other supporting material as needed, including media training for leadership.
- Provide support and input on Association communications.
- Actively cultivate, engage, and manage press relationships to ensure maximum coverage of APAs public announcements, special events and other initiatives, as well as enhancing APAs relationships, contacts, and reputation with print media, social media, and cable network media.
- Supervise Communications staff, projects, events, and the patient/family portion of the APA website; develop APAs messages; serve as external Communications liaison to APA leadership, designated departments and divisions, government officials and District Branches and State Associations. Evaluate and develop external communications strategies and materials; oversee media and blogger relations; conduct media and message training for elected and administrative leadership and APA member experts; monitor news media and the public narrative around APAs issues; support internal clients, such as APAF, DDHE, DGR, HCSF, Research and Publishing; and direct and edit writing projects and speeches.
- Plan and oversee Communications staff professional development, vendor management, performance management, and budgeting. Plan and oversee a Press Room and media briefings at APA Annual Meetings.
- Partner with leadership team on strategic initiatives.
- Manage public affairs and public education communications by working in partnership with the Office of the CEO and APA offices, including Government Relations, Psychiatric News and Publishing, Education, Policy, Programs & Partnerships, Membership, and Information Technology, and leading Healthy Minds public education efforts.
- Oversee internal APA Communications, draft APA CEO Front Office communications for APA senior leadership and staff when necessary.
- Executive Positioning
- Develop and oversee an executive positioning plan for APA leaders, including the President and CEO/Medical Director, to communicate their vision, APA business goals, initiatives, and accomplishments and to build visibility, trust, and authority.
- Oversee speech writing, blog drafts and twitter posts for the CEO.
- Understand and establish APA leaders authentic voices on key issues, initiatives, and programs.
- Plan and oversee thought leadership platforms and opportunities, including new and existing partnerships, speaking opportunities, elite media relationships, media profile pieces, social media accounts, blogs, or blog posts.
- Oversee the planning and writing of Psychiatric News presidents columns, CEO materials on executive initiatives, and APA Board of Trustees communications.
- Perform other duties as assigned