Marketing Manager, MMO
Job Details
Square Enix America - El Segundo, CA
Full Time
4 Year Degree

At Square Enix, our fans are at the center of everything we do. We create games that transport them to fantastical worlds, from the wonderous realms of the FINAL FANTASY series to the mysterious crypts of Tomb Raider. Our goal is simple. We aim to spread happiness through unforgettable play experiences. To do this, we seek innovative, creative, forward-thinking, passionate people. Sound like you? Then join us!


Job Summary

Working within the NA Marketing team, the Marketing Manager Online/MMO Products - is responsible for delivering and executing high-level marketing programs to drive user acquisition, win-back and retention, and to keep a player-focused mindset on all activities created.

Essential Duties and Responsibilities

  • Build and execute effective Go to Market campaigns in coordination with the Senior Marketing Manager.
  • Build innovative marketing campaigns that engage & acquire players, grow the player base and drive ongoing campaigns throughout the Live Service.
  • Be the key contact for media-buying agencies to manage outstanding data-driven marketing campaigns and provide reports with insights, analysis and learnings, as well as creative needs.
  • Work closely with the Analytics team to evaluate touch points in the customer journey, while improving tracking to measure ROI and KPIs with efficiency.
  • In conjunction with the Senior Marketing Manager and the Regional Strategic Leads, create strong product positioning, target audiences and messaging relevant to support the local Go to Market Plan.
  • Work with the following teams (PR, influencer, social media, owned channels, trade marketing, sales) & external partners to ensure all plans are coordinated, complimentary and deliver against agreed KPIs.
  • Develop the influencer strategy in collaboration with the Influencer Relations Team and the local PR team, that resonate with players and be up to date in the latest influencer and industry trends.
  • Conceive and execute community and events plans in collaboration with local teams and the development studios across the business.
  • Manage approvals of marketing activities with stakeholders.
  • Champion allocated title both internally and externally.
  • Under the Leadership of the Senior Marketing Manager, manage the territory marketing budget for all allocated titles, ensuring costs are fully and accurately tracked & reported.
  • Support Senior Marketing Manager with ad hoc requests as and where required.

In conjunction with the Senior Marketing Manager deliver Go to Market plans that:

  • Deliver on product unit and revenue goals across the full lifecycle of the product
  • Be data driven with defined KPIs across disciplines
  • Maximize return on investment through judicious use of the marketing mix
  • Stay within agreed budgets
  • Be S.M.A.R.T., with specific focus on developing effective marketing metrics to gauge success and build future learnings
  • Perform post-mortem analyses following key marketing campaign milestones

Management of territory agency roster, as required.

Work with External Creative agencies and internal Creative Services Studio to deliver needed territory campaign assets to desired standard & quality on allocated titles.

Partnership agencies management & execution of local partnership activities, if necessary, for the campaign.


Work with External Creative agencies and internal Creative Services Studio to deliver needed territory campaign assets to desired standard & quality on allocated titles.

Partnership agencies management & execution of local partnership activities, if necessary, for the campaign.


Knowledge, Skills & Abilities

  • Live Ops marketing environment knowledge and/or experience
  • A good experience of planning and executing marketing campaigns, especially in digital marketing with a results-driven mindset
  • A gamer with a strong understanding of players expectations to create the best and most relevant plans, as well as experience and knowledge of game as a service product
  • Very good project management capabilities and planning, with good knowledge in online tools to save time and work efficiently
  • Excellent at writing presentations with strong attention to details
  • Proven experience in planning and managing community engagement programs
  • Significant experience of marketing/management.
  • Experienced in delivering innovative above-the-line promotional activities, with an active and evolving knowledge of promotional opportunities, technology, and trends.
  • Good and confident communicator/presenter, with proven ability of working effectively across a diverse number of international stakeholders.
  • Must have previous experience within the computer games industry and/or other entertainment-based industry.
  • Strong project management capability.
  • Experience of working to KPIs.
  • Bachelors degree (MBA preferred or equivalent experience required.)
  • Minimum of 3 years of marketing consumer brands and product management in gaming, entertainment, or a consumer product company
  • Excellent knowledge of the Western games market.
  • Prior experience marketing games in the NA region, ideally MMORPGs


Competencies, Skills and Attributes

  • Holistic outlook able to think and operate both creatively and commercially.
  • Open and engaging - able to effectively manage the receipt, sharing and implementation of input and feedback within an international, multidisciplinary game team.
  • Motivating and energizing able to influence the marketing plan to demanding timelines.
  • Tenacious and creative - able to work under pressure and find solutions to multiple and varying needs.
  • Organized and diligent with good time management and proactive communication.
  • Attention to detail & ability to multitask - particularly with the creation and management of briefs, plans, reports, budgets, and schedules.
  • Responsible and self-motivated able to take ownership of projects in order to drive them forward, demonstrating by example.


Supervisory Responsibility

  • This position has no supervisory responsibilities.



  • Willing to travel and stay away from home. Valid passport to enable international travel, where necessary.


Work Environment

  • Due to COVID-19, this role has been placed on a Temporary Work From Home position.
  • This job normally operates in a professional office environment. This role uses standard office equipment such as computers, laptops, phones, photocopiers, filing cabinets and fax machines.


Physical Demands

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk, hear, see, and move around the facilities. This would require the ability to lift files/boxes, open filing cabinets, file, bend, twist, stand on stool as necessary. Must be able to lift up to 20 pounds. This expectation holds true for the current work-from-home environment.


Our Perks

  • Medical, Dental, and Vision covered for you and the option to add your spouse/domestic partner and children at 2% of premium
  • EAP
  • 401K Employer Match
  • Life Insurance
  • Generous PTO Policy
  • Parental Leave, Sick Leave, Covid Leave,
  • Pre-tax benefits (Medical FSA and Dependent Care FSA)
  • Discount on game purchases and merchandise

Square Enix, Inc. is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, sex (including breast feeding and related medical conditions), gender identity and expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws.

Square Enix, Inc. is committed to the full inclusion of all qualified individuals. It is the policy of Square Enix, Inc. that qualified individuals with disabilities not be discriminated against because of their disabilities in regard to job application procedures, hiring, and other terms and conditions of employment. It is further the policy of Square Enix, Inc. to provide reasonable accommodations to qualified individuals with disabilities in all aspects of the employment process.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to HR_RA@US.SQUARE-ENIX.COM. Please note that general employment questions are not addressed here.