The Marketing & Communications Specialist builds organizational visibility and grows public awareness of the Organization’s brand, story, and community impact. Position is responsible for coordinating and executing the Organization’s brand strategy, and its digital, social, and mainstream media marketing and advertising efforts. The Specialist manages the Organization’s customer relationship management (CRM) system, and contributes to fundraising/development efforts. A focus of the role is to expand and strengthen the Organization’s ability to reach diverse and historically underserved communities using reflective, equitable marketing strategies.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Draft organization’s External Communications/Marketing Plan; coordinate implementation of and adherence to plan; track and report on progress of plan.
- Expand marketing efforts to effectively and meaningfully reach and engage diverse communities across racial, sexual, gender, and economic backgrounds.
- Maintain CRM (eTapestry or equivalent); regularly engage constituency; proactively identify and implement strategies to increase number of active constituents.
- Manage Organization’s social media presence on multiple platforms; meaningfully engage with followers, build traffic, and expand reach.
- Hold responsibility for quality, content, and relevance of Organization’s website (mncare.org); generate content, assure timely/accurate updates, identify enhancements to increase traffic.
- Coordinate end-to-end process for production of brand collateral.
- Analyze market research to understand most effective ways to reach target audiences; track, analyze, and draw insights from marketing analytics and key performance indicators; apply continuous quality improvement techniques and mindset to marketing/communications efforts.
- Partner within Office of Advancement to regularly communicate with and engage individual, corporate, and philanthropic donors; implement strategies to grow individual and corporate donor base; plan and facilitate targeted fundraising events (e.g. annual gala or equivalent).
- Gather imagery, stories, anecdotal information, and illustrative quotes for use on different communication channels; creatively identify and implement strategies to engage our stakeholders with storytelling; adhere to all applicable privacy and confidentiality policies.
- Author, edit, and/or proofread (as applicable) digital, print, and email communications.
- Handle media requests; pursue, arrange, and coordinate media opportunities; produce press releases on consistent timeline to regularly engage with mainstream media outlets.
- Ensure external communications represent the diversity of our staff, clients, and communities.
- Collaborate across departments/service lines to gather and respond to marketing/advertising needs and ideas and to support adherence to brand strategy across system.
- Recruit and manage contractors and professional service vendors, as needed, to perform specialized marketing/communications work.
- Identify, implement, and manage technology tools to enhance efficiency and efficacy of internal and external communications efforts.
- Organize and maintain digital marketing content to ensure they are secure, readily accessible, and easy to update for future use.
- Other duties as assigned
As Minnesota's largest Federally Qualified Health Center, Minnesota Community Care ensures that the communities we serve have access to high quality and affordable health care. Approximately 79% of our patients in the 2019 calendar year were people of color from Asian, African American, American Indian or Latino communities, and 94% of our patients had incomes below 200% of federal poverty guidelines.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Minnesota Community Care values building a culturally diverse staff that reflects the communities it serves, and strongly encourages women, minorities, and persons with disabilities to apply.