Title: Director of Individual Giving and Communications
Reports to: AVP of Development and Communications
Status: FT; Regular; Exempt
Location: Long Island City, Queens
The Director of Individual Giving and Communications is responsible for achieving The Fortune Society’s non-government fundraising goals by building, diversifying and increasing funding from individual and major donors (including private foundations and corporations) with the goal of increasing flexible and sustainable private donations to the organization. The Director will build on existing donor relationships and create new donor pipeline strategies, establishing measurable goals and objectives as part of a successful team. S/he will manage the current portfolio of donors while leading senior staff and board members in bringing in and cultivating new donor prospects. This position leads the Agency’s overall communications strategy including traditional and social media, development of promotional materials and publications, and leadership in branding and strengthening the agency’s programmatic and advocacy reputation and footprint in the field.
Essential Duties and Responsibilities:
- Develop, lead, and implement an individual and major donor gifts strategy designed to increase giving with an emphasis on growing the organization’s prospective donors.
- Maintain a portfolio of major donors and prospects by proactively creating and implementing strategies for cultivation, solicitation, and stewardship of donors with the capacity to make 5 and 6-figure annual gifts.
- Conduct and/or facilitate at least 50-75 face-to-face meetings with donors and prospects annually through one-on-one meetings, site visits, tours, lunches, etc.
- Serve as the lead staff member to manage the work of the Development Committee of the Board of Directors and its Co-Chairs to maximize their engagement in fundraising; work closely with all Board Members to build and strengthen a culture of philanthropy.
- Lead and ensure the success of key fundraising events, including Annual Fall Gala, working with board members, senior leadership, and the Development team to recruit event leaders and honorees, sell tables and tickets, and cultivate donors and prospects at events.
- Work with the Development Associate to assemble NYC Marathon team members; explore and implement other types of smaller fundraising events.
- Manage planned giving efforts and continue to build “David’s Circle” of individuals who have committed to putting The Fortune Society in their will by researching, identifying, soliciting and cultivating more prospects.
- Develop creative strategies for donor cultivation, such as donor briefings, cultivation events, smaller fundraisers, strategic partnerships and engagement projects; manage all follow-up activities and record results.
- Develop creative fundraising campaigns and appeals to solicit our existing annual donor base through e-appeals, direct mail and social media.
- Supervise and provide direction to staff and consultants on all aspects of communications, including website, Fortune Weekly email, Fortune News, Annual Report, policy publications, all social media platforms (Facebook, Twitter, Instagram, YouTube and LinkedIn), and graphic design for all publications, events and agency-wide materials (flyers, micro-sites, signage etc.).
- In consultation with AVP of Development and VP of Agency Operations, work closely with public relations firm(s) to generate media stories about our programs, services, clients and staff success stories, policy/advocacy and criminal justice expertise.
- Supervise and work closely with the Development Associate to manage and utilize the Raiser’s Edge database to effectively to track all donations, ensure thank you letters go out, and coordinate all outreach, engagement and follow-up with donors at all levels.
- Cultivate relationships with volunteer base to convert volunteers to donors and support them in their role as ambassadors for the organization, leveraging their networks to reach potential new supporters.
- Work with the Communications Coordinator and PR firm consultants to reach new and wider audiences; follow-up with all new donor prospects and leads generated, focusing on those with highest giving potential and greatest likelihood of long-term engagement.
- Maximize the intersection of private foundation and corporate cultivation by working with key senior staff and board members who are frequent panelists and speakers at events related to criminal justice reform and reentry; manage follow-up to continue engagement.
- Take on other responsibilities as needed and requested to do so.
Directly supervise staff including the full-time Communications Coordinator and Development Associate and oversee work of vendors, including communications, PR and the Annual Fall Gala event consultants, along with volunteers.