Director of Marketing
Job Details
Management
Administration - Seattle, WA
Full Time
4 Year Degree
Negligible
Day
Marketing
Description

We believe in transforming relationships. This includes relationships with our homeless neighbors but also includes relationships with our donors. We have a team that is participating in life transformation in some of the most desperate and forgotten corners of our city. God is doing something significant, right now at the Mission. Do you want to be a part of it?

For 88 years, Seattle's Union Gospel Mission take our calling to love our homeless neighbors very seriously. Our efforts help move people to healthy, thriving lives. We start by learning their names, their stories, and providing first for urgent physical needs, building relationships, and then offering long-term recovery programs. Currently, we have 11,199 homeless neighbors living in the greater Seattle vicinity. More than 1/3 of those who are homeless are struggling with mental illness. 32% of King County's homeless wrestle with addiction. You can be a part of the solution and join the team.

This position leads the Missions award winning marketing & branding efforts including strategy development, advertising, public relations, direct response, digital/online, design, online, storytelling, videography, photography, copywriting, special events, marketing research as well as leading the Marketing team and several external vendors.

 

Essential Job Duties

  1. Oversees and helps lead the Mission's strategic marketing and branding efforts with the CMO. These efforts include areas such as an annual brand plan, brand positioning, brand communication efforts, evaluation of brand impact, online, external communications and other areas that impact the Missions brand.
  2. Leads the Mission's print, radio, and online advertising efforts with the CMO. These efforts include creative development of the ads, media placement with an external vendor and measuring the impact of the Mission's advertising.
  3. Leads the Mission's Public Relations efforts in conjunction with the overall brand plan. Manages the Mission's Public Relations Manager and the Mission's proactive, opportunistic and reactive Public Relations efforts.
  4. Leads the Mission's creative development efforts with the CMO including branding, visual design, storytelling, copywriting, videography, photography and managing the internal creative team and external vendors.
  5. Leads the Mission's direct response efforts including oversight of the Mission's direct response agency.
  6. Leads the Mission's digital and online efforts including the Mission's website, online advertising, and other digital efforts.
  7. Responsible for the Mission's annual marketing budget including budget planning, monitoring, tracking, evaluating spending effectiveness and delivery of timely reports and updates.
  8. Ensures articulation of the Mission's desired image and position consistent communication internally and externally through editorial direction, design, production and distribution.
  9. Recruit, hire, train, appraise, supervise and lead personnel staff, interns and volunteers and maintains a culture that attracts, retains and motivates top quality personnel
  10. Direct key vendor relationships
  11. Ensure smooth operation of marketing department systems and procedures
  12. Attend and participate in all Mission, Division and Department meetings and trainings, as required
  13. Any other job-related duties as assigned by supervisor

 

Qualifications

Knowledge, Skills and Abilities

1. Demonstrated skills/knowledge and experience in the development and execution of marketing, branding, fundraising and communications activities.

2. Strong creative, strategic, analytical, communication, and organizational skills.

3. Experience developing and managing brands, budgets & teams (demonstrated success in hiring, training, supervising and appraising a successful team).

4. Excellent written and oral communication skills.

5. Detail oriented, with the ability to manage multiple projects, from inception to completion.

6. Strong competencies in MS office software required, and database management preferred.

7. A hunger to learn and develop in a unique, dynamic faith-centered environment.

8. Must agree with Seattle's Union Gospel Missions Statement of Faith and Mission Statement and

have a personal ethos and work ethic that reflects the Missions Core Values.

 

Physical Requirements

  1. Ability to stand, walk or sit for extended periods of time; bend, stoop or reach
  2. Regularly lift and/or carry up to 40 pounds.
  3. Talk on telephone and use computer extensively.

 

Education

BS/BA in Marketing or related field. Graduate degree in related field strongly preferred.

 

Experience

  1. Minimum 10-15 years marketing experience, including demonstrated Marketing manager experience
  2. Experience in all communication channels including branding, advertising, research, direct response, digital/online, photography, video, design

 

Statement of Faith

  • We believe the Bible to be the inspired, the infallible, authoritative Word of God.
  • We believe that there is one God, eternally existent in three Persons; Father, Son, and Holy Spirit.
  • We believe in the deity of our Lord Jesus Christ, in His virgin birth, in His sinless life, in His miracles, in His vicarious and atoning death through His shed blood, in His bodily resurrection, in His ascension to the right hand of the Father, and in His personal return in power and glory.
  • We believe that for the salvation of lost and sinful men, regeneration by the Holy Spirit is absolutely essential.
  • We believe in the present ministry of the Holy Spirit by whose indwelling the Christian is enabled to live a Godly life.
  • We believe in the bodily resurrection of the just and unjust, the everlasting blessedness of the saved, and the everlasting conscious punishment of the lost.
  • We believe in the spiritual unity of believers in Christ.

 

Mission Statement

To bring the love of Jesus and hope for a new life to our homeless neighbors.

 

Vision Statement

Every homeless neighbor beloved, redeemed, restored.

 

Core Values

  • Sacred Relationships
  • Passionate Urgency
  • Strategic Effectiveness
  • Courageous Belief
  • Innovative and Scrappy

 

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