Our core values represent how we behave on a day-to-day basis. These values are the specific behaviors that are expected, encouraged, and rewarded within our GSGLA culture.
- INTEGRITY: We do what we say we are going to do. We strive for our highest quality work and commit to doing what’s right even when it’s difficult.
- CLARITY OF PURPOSE: We commit to and stay focused on the goals and priorities of GSGLA and hold ourselves responsible for keeping the girl at the center of everything we do.
- ACCOUNTABILITY: We accept personal responsibility for our work, and we hold others accountable. We can be relied upon and can rely on others. We commit to mutual understanding and mutual problem solving and embrace the necessary tough conversations.
- RESPECT: We practice respect by caring for the worth of ourselves, others, the environment, property and policies. We listen well and honor diversity in ideas without judgements.
The Senior Communications Manager is a full-time employee of Girl Scouts of Greater Los Angeles (GSGLA) and reports to the Director of Marketing and Communications. He/she is responsible for the creative development and implementation of all GSGLA communications efforts. In collaboration with the marketing and communications team, this function will span internal and external communications; marketing communications; media relations; public affairs and public relations; crisis and reputation management; and content management for internal and external web-based properties and social media channels. She/he will play a role in the External Relations management team and will be responsible for developing consistent and cohesive messaging across departments.
Responsibilities include: 1) Position the organization as the preeminent organization for girls and young women grades K-12 across all communication media. Cultivate and steward strong external relationships with industry professionals to ensure active and timely GSGLA media opportunities , 2) Utilize expertise and experience to manage, oversee, and align consistent and cohesive GSGLA messaging both internally and externally; and maintain alignment with the GSUSA brand voice, 3) Lead the broader community of GSGLA as a visionary communications expert – provide all resources necessary to ensure that the External Relations division, greater GSGLA staff, and volunteers (when applicable) speak with one voice that demonstrates that the Girl Scouts Movement advocates for female ambition by supporting all girls.
Manage the Communications Specialist and Digital Content Specialist and ensure the highest standards of job performance and behavior standards as aligned with the broader goals of the Marketing and Communications Department, the External Relations Division, and the GSGLA community.
Essential Duties and Responsibilities
1) Position the organization as the preeminent organization for girls and young women grades K-12 across all communication media. Cultivate and steward strong external relationships with industry professionals to ensure active and timely GSGLA media opportunities. Public relations strategies include:
- Develop compelling brand and data-driven stories and consumer campaigns that resonate with target audiences
- Drive brand development and storytelling across public relations and content vehicles
- Build a broad understanding of the Girl Scouts program in order to demonstrate expertise with the media
- Train the Executive Leadership, staff, and volunteers as needed so that they too can maintain a strong media presence as experts in the Girl Scouts Movement
- Understand and interpret how Girl Scouts benefits girls and address this knowledge in brand and communications strategies
- Identify and pursue opportunities for collaboration with other organizations as related to brand and communications strategies
- Support promotion of cultivation and stewardship GSGLA events, with a special focus on creating media but through relevant storytelling and outcome-oriented messaging
- Actively create media opportunities and arrange interviews with the CEO, CERO, girls, troops, volunteers, etc.
- Maintain a media database, corporate marketing contact database, and media tracking
2) Utilize expertise and experience to manage, oversee, and align consistent and cohesive GSGLA messaging both internally and externally; and maintain alignment with the GSUSA brand voice.
- Develop, manage, and execute an annual strategic communications plan for GSGLA to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals. Evaluate the success of various strategies and provide and implement recommendations for improvement.
- Proactively provide innovation across all communication vehicles that GSGLA uses (offline and online) and provide competitive insight into GSGLA communications and branding strategies
- Develop and maintain council messaging for all divisions of the organization, in particular implementing key national campaigns and efforts into local campaigns, communication, and culture
3) Lead the broader community of GSGLA as a visionary communications expert – provide all resources necessary to ensure that the External Relations division, greater GSGLA staff, and volunteers (when applicable) speak with one voice that demonstrates that the Girl Scouts Movement advocates for female ambition by supporting all girls.
- Write interesting and effective content for use across all communication channels. Individually responsible for press releases, media kits and related collaterals
- Oversee the audit and analyzation of GSGLA’s communication efforts, ensuring use of the brand voice
- Oversee the development of and messaging that create a cohesive brand and message for print and all offline communication vehicles
Oversee the development and maintenance of all online communication vehicles, including but not limited to:
- GSGLA website and related microsites
- Social media channels
- Email publications and communication
- Actively provide strategic leadership among the External Relations divisions staff, serve as division representative on event and department committees as needed
- Other duties as assigned by the Director of Marketing and Communications