Textbook Sales and Marketing Strategist
Job Details
Management

Princeton University Press (PUP) seeks a Textbook Sales and Marketing Strategist (TSMS) to join PUP’s marketing team. Reporting the Director of Marketing and Sales, the TSMS is a new role that will be responsible for overseeing the sales and marketing strategy for the Princeton University Press textbook program. The TSMS will develop a strong understanding of the content and market for each textbook and will have expertise in audience identification in higher education across multiple disciplines and will supervise the successful execution of marketing campaigns for approximately six to ten new textbooks a year and key backlist textbooks.

 

Responsibilities

  • Construct sales programs to grow frontlist and key back list textbook sales.
  • Collaborate with Senior Textbook Promotions Manager to construct innovative marketing campaigns to drive awareness and sales of PUP’s textbook program.
  • Conduct market research to understand the course areas in which we publish, key competitors in these spaces, and future growth areas.
  • Drive strategic value in partnering with key textbook e-retailers and textbook e-book aggregators.
  • Collaborate closely with Editorial and with the North American and International Sales Directors, and other stakeholders to define and prioritize book projects to sign focused on growth, course need, student usage, and potential revenue in alignment with PUP’s mission.
  • Construct messaging and positioning for other titles with course potential.
  • Engage with target customer segments and understand, follow, and investigate teaching and learning trends and customer needs and challenges in these areas.
  • Create sales enablement strategies, tools, and tactics that improve sales effectiveness.
  • Gather and use student and professor feedback, insights, and analytics to inform book development and to seed adoptions.
  • Develop and evaluate price strategy for each new textbook.
  • Accurately forecast print runs based on market expertise.
  • Collaborate with editors on marketing plans.
  • Continually search for the best sales representation and customer data partners in the higher education space.
  •  Track and report on the performance of marketing and sales activities and improve campaigns year over year.
  • Work with the textbook promotions manager to improve the exam and desk copy process.
  • Manage relationships with vendors including MDR, IBIS, textbookweb BMG, Navstem, Edudatahub, Tributary, Kortext, among others and negotiate these vendor contracts.
  • Advise on website development and content for the textbook area.
  • Supervise of Senior Text Promotion Manager.

Position Requirements

 

  • At least 10 years of relevant experience marketing and selling higher education textbooks, from a commercial higher ed textbook publisher or university press.
  • A minimum of 5 years’ experience overseeing strategy for textbooks sales and marketing.
  • Strong oral and written communication skills and externally to customer base and internally to stakeholders.
  • Must be highly organized, detail-oriented, able to meet deadlines and multi-task, prioritize and follow-up with projects.
  • Possess an understanding of how to track and communicate about key metrics and analytics.
  • Possess an understanding of SPAM regulations and GDPR rules.
  • Proficient with Hubspot, SalesForce, Adobe software, a plus.
  • Ability to handle periodic travel to industry meetings and academic conferences.
  • While the Princeton, NJ office is currently closed due to the pandemic, once the office reopens, interested candidates are expected to work primarily on-site. With manager coordination, occasional remote work will be permitted once office reopens.

 

PUP is a strong advocate for greater diversity, equity, and inclusion in the university press community.  Individuals who are members of groups underrepresented in academic publishing (which is, according to research by Lee & Low, historically a majority white, straight, cisgender, and nondisabled industry) are encouraged to apply. The Press provides a comprehensive and affordable benefits package and is located in a historic building on Princeton University’s campus that is walking distance from downtown Princeton with easy car access to Route 1 and walking distance from the Princeton train station.

 

Application Instructions: Submit cover letter* and resume at PUP’s application website.

* Please include in cover letter salary requirements.

 

Due to application volume, only finalists will be contacted. For more information on Princeton University Press, visit http://press.princeton.edu/.

 

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