Our core values represent how we behave on a day-to-day basis. These values are the specific behaviors that are expected, encouraged, and rewarded within our GSGLA culture.
- INTEGRITY: We do what we say we are going to do. We strive for our highest quality work and commit to doing what’s right even when it’s difficult.
- CLARITY OF PURPOSE: We commit to and stay focused on the goals and priorities of GSGLA and hold ourselves responsible for keeping the girl at the center of everything we do.
- ACCOUNTABILITY: We accept personal responsibility for our work, and we hold others accountable. We can be relied upon and can rely on others. We commit to mutual understanding and mutual problem solving and embrace the necessary tough conversations.
- RESPECT: We practice respect by caring for the worth of ourselves, others, the environment, property and policies. We listen well and honor diversity in ideas without judgements.
The Director of Marketing and Communications is responsible for leading the department's development, implementation, and evaluation of marketing strategies, aligning communication needs and opportunities, and building brand awareness and marketplace positioning for the Council. The Director bears primary responsibility for devising and developing an annual marketing and communications plan and budget that will positively advance the organization's mission and strategic vision. This plan includes both internal and external stakeholders. Reporting to the Chief Executive Officer, the Director is responsible for the creative contet and brand management and supervise marketing team to drive engagement, interest, and influence in support of the Council's strategic plan, which articulates a positive public image that encourages support, attracts potential members and donors, and effectively communicates with media and other key stakeholders.
The Director creates, implements, and manages the organization's brand strategy which includes but is not limited to the following: marketing campaigns that enhance fundraising efforts and product program results; building Movement awareness and increasing membership; developing multi-faceted communications strategies to effectively connect with donors, girl and volunteer members, community collaborators, and the general public; oversee logistical management and brand footprint for events; and help shape the public's perception of Girl Scouts of Greater Los Angeles (GSGLA) through public relations strategies. The Director provides progressive leadership and develops team members and takes responsibility for department performance. The Director serves as part of the Senior Management Team.
Essential Duties and Responsibilities
Content Strategy: Oversee a team of creative professionals to create content and communications including strategy, sourcing, writing, digital and video storytelling.
- Manage and refine the execution and distribution of internal communication to the membership, staff, and Board of Directors.
- Manage and refine the execution and distribution of external communication to media, the public, alumnae and friends, donors, governmental and community organizations.
- Support CEO communications.
- Manage the creation of publications, electronic communications, online presence (website, micro-sites, and social media channels) and marketing collateral.
- Oversee graphic designerEstablish, refine, and manage internal communications network.
- Oversee video and film production.
- Provide strategic counsel to board and executive leadership, and provide support for key executives in preparing appropriate messaging for all audiences.
Marketing: Develop, analyze, optimize, and manage the tactical execution of marketing campaigns with the purpose of generating revenue and raising awareness.
- Translate organization's annual objectives into marketing strategies that support the success of the following departments: fundraising, membership, program, product program, and properties.
- Oversee the development of dynamic promotional materials including print, web, video, digital, and marketing collateral.
- Lead the development of cross-department campaigns that lift brand awareness and create Movement synergy.
- Provide expert strategic direction and feedback to internal partners, ensuring best practices for marketing, communications, and media opportunities are followed.
- Ensure GSGLA departments adhere to Girl Scouts USA (GSUSA) marketing and communications guidelines in all department-produced materials. Approve all externally facing (non-volunteer) collateral.
- Lead the development and manage the execution of advertising, media, event, and product program campaigns and promotions.
- Manage the brand image and reputation of the institution by maintaining and enforcing graphics and brand standards.
- Make recommendations for changes to investment and marketing strategy based on analyses and evaluate the efficiency of marketing spending and making budgeting recommendations to optimize growth.
Public and Media Relations: Oversee the development of GSGLA's public relations activities.
- Support public relations efforts, including entails breaking-news management and proactive news planning/pitching.
- Manage long-range planning to strategically position stories based on analysis of external publications and media focus, calendars, and opportunities.
- Align public relations calendar with the marketing and communications plan.
- Oversee the maintenance of a media database and corporate marketing contact database.
- Develop and maintain relationships with key media outlets and contacts.
- Serve as a lead for press and public inquiries, media spokesperson, and crisis communication.
- Collaborate with GSUSA's national team to ensure high value opportunities receive the appropriate attention and resources Movement-wide.
Special Events: Support the management of council-wide special events as defined/identified by the Senior Management Team.
- Support special events on all logistical responsibilities of large-scale events. This may include hiring and managing outside vendors.
- Partner with departments to manage all brand awareness opportunities and Movement alignment specifications.
- Oversee the production of marketing materials, invitations, program (written/verbal), script/speeches, presentations (PPT), website, social marketing, press releases and other vehicles to promote the event.
- Author executive speeches.