Marketing Strategist
Job Details
Experienced
OK- Oklahoma City- Corporate - Oklahoma City, OK
Full Time
4 Year Degree
Day
Marketing

DUTIES/RESPONSIBILITIES: 

•    Collaborates with management, staff members, and sales representatives to fully understand product and communication needs.
•    Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
•    Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
•    Presents design ideas and recommendations to Chief Marketing Officer, marketing manager, committee, and/or sales team.
•    Creates and coordinates multimedia packages.
•    Schedules and develops filming scripts and production.
•    Evaluates success of campaigns when completed.
•    Attends trade shows and community fairs and staffs the company booth.
•    Develops and maintains positive business relationships with staff.
•    Consults with staff to understand goals and scope of the desired marketing program.
•    Analyzes existing website traffic and internet activity related to the company and products.
•    Develops innovative strategies to attract customers to the company’s brand through various web-based marketing programs and search engine optimization (SEO) techniques.
•    Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service.
•    Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans.
•    Reports campaign results to management, addressing any questions or concerns.
•    Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities.
•    Ensures projects are completed on time and on budget.
•    Reports directly to the Chief Marketing Officer

 

REQUIRED SKILLS/ABILITIES: 

    Thorough understanding of internet marketing and general marketing strategies.
•    Knowledge of social media and HTML.
•    Excellent verbal and written communication skills.
•    Excellent interpersonal and managerial skills.
•    Strong organizational skills with superior attention to detail.
•    Ability to conduct and correctly interpret research and web analytics.
•    Ability to implement marketing plans.
•    Ability to multitask and meet deadlines.
•    Proficient with Microsoft Office Suite or related software.

 

REQUIRED SKILLS/ABILITIES: 

•    Thorough understanding of internet marketing and general marketing strategies.
•    Knowledge of social media and HTML.
•    Excellent verbal and written communication skills.
•    Excellent interpersonal and managerial skills.
•    Strong organizational skills with superior attention to detail.
•    Ability to conduct and correctly interpret research and web analytics.

 

 

EDUCATION AND EXPERIENCE

•    Bachelor’s degree in Business Marketing, Communication, or related field required.
•    At least three years of internet marketing experience with a proven and verifiable record of accomplishments required.
•    Experience managing Client Resource Management (CRM) software, with direct experience with Cosential preferred.
•    Ability to implement marketing plans.
•    Ability to multitask and meet deadlines.
•    Proficient with Microsoft Office Suite or related software.

 

PHYSICAL REQUIREMENTS: 

•    Prolonged periods sitting at a desk and working on a computer.
•    Must be able to lift up to 50 pounds at times.
•    Occasional travel required

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