Account Director
Job Details
Experienced
Two Rivers Marketing - Des Moines, IA
Full Time
4 Year Degree
Description

The Account Director is to provide overall strategic direction for their clients, identifying and translating business objectives into marketing initiatives and providing strong brand stewardship throughout the engagement. This includes collaborating with the strategy, creative, media, public relations and digital teams, as well as their Managing Director, Client Services to develop integrated program strategies and marketing plans, ensuring a high degree of strategy is embedded in all aspects of their clients’ programs.

The Account Director builds lasting relationships with their clients, negotiating resolutions to client conflicts as needed, as well as communicating regularly to provide ongoing strategic recommendations leading to consistent account growth. The Account Director works closely with their Managing Director, Client Services, assessing their current clients’ marketing needs and developing strategic solutions that result in the growth of existing account revenue.

 

Responsibilities

  • Ensures alignment of spec work with RFP/opportunity strategy
  • Ensures client signs contracts and SOWs/work authorizations prior to initiation of agency work
  • Maintains deep understanding of their clients' industry/segment
  • Maintains deep understanding of clients and their customer profiles
  • Maintains deep understanding of clients' competitors
  • Manages out-of-scope requests at program/campaign level
  • Manages client budgets
  • Serves as primary business owner for both client and internal account teams for all elements relative to their clients
  • Develops ongoing strategic recommendations that solve business objectives for their clients, above and beyond contracted client engagement
  • Ensures team is successful with execution of entire client engagement
  • Owns client conflict resolution (disputes and negotiations)
  • Ensures alignment of creative and client strategy and spot checks, as necessary
  • Manages individual client financial metrics
  • Manages client/agency performance review
  • Manages existing client revenue goals and projections
  • Ensures accurate and thorough ongoing revenue forecast for their clients
  • Demonstrates deep understanding of the client's organizational structure and operations
  • Manages assigned client services team members
  • Maintains professional internal and external relationships that meet company core values
  • Other duties, as assigned
Qualifications
  • 10+ years of account management experience
  • Bachelor’s degree in marketing or journalism
  • Marketing agency experience
  • Thorough knowledge of agency capabilities/offerings
  • Mastery in developing client proposals and SOWs
  • Mastery in developing program/campaign goals and benchmarking
  • Mastery of program/campaign and project financial management and analysis
  • Skilled in managing client financial metrics
  • Mastery in leadership of integrated strategy throughout client relationships
  • Skilled in developing integrated marketing plans and budgets aligned with client’s business objectives
  • Skilled in providing strong brand stewardship for clients throughout relationship
  • Skilled in successful negotiations and conflict resolution
  • Skilled in growing client relationships and providing successful conflict resolution
  • Proven success in growing business within respective clients
  • Experience managing and successfully developing direct reports
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