Marketing Manager
Job Details
Management
Norcross - Norcross, GA
Full Time

Who We Are

Telaid is a provider of technology deployments solutions to multi-site clients. For over 40 years Telaid has been the technology partner of choice for enterprise clients that want to accelerate technology adoption to drive positive business outcomes through scale able repeatable programs. Telaid understands the critical need to integrate emerging technologies quickly and precisely. Everything we do is designed to help our customers deploy and manage technologies efficiently and cost effectively. With over 40 years of experience, Telaid has an unprecedented ability to execute on complex, large scale technology projects on time, and on budget.

Our Core Values are Be Proactive, Be a Team Player, Take Ownership & Do the Right Thing

Summary

The Marketing Manager is a digital-minded position with the opportunity to manage marketing/ lead gen programs, manage social media, as well as thought leadership and brand initiatives. At Telaid, youll have the ability to try new things and use your vision to help drive the direction of the marketing program. Collaborate with executives, different departments, world-renowned marketing consultants and contractors to make your vision a reality. The world is changing fastand the pace will only continue. Prospects and customers of Telaid come to us with a great need to manage and navigate technology change in order to serve their customers. Yet the greatest IT deployment services in the world dont matter if no one knows they exist. This essential role will be key in raising Telaids profile, making prospects aware of the significant impact of the services we provide, and keeping our customers happy, well-informed, engaged and relying on us even more.

Primary Responsibilities

  • Manage all digital campaign activites, specifically Account Based Marketing campaigns and LinkedIn advertising
  • Manage the growth of social media accounts including working with copywriter to develop content, manage content calendar and grow follower and influencer base
  • Work with copywriters to create digital content podcast, video, social media, blog, website, email
  • Manage Marketing Automation platform (Hubpost) and ABM platform for utlization, growth and performance
  • Drive marketing performance through the management of Analytics reporting and dashboard development
  • Manage activities related to company events and tradeshows
  • Manage all external agencies and contractors that support the marketing department
  • Manage key relationships between value-aligned ecosystem channel partners to develop and launch co-branded campaigns and events
  • Conduct research to analyze customers behavior (e.g. purchasing habits, trends and preferences)
  • Track competitors and changes in the industry relevant to Telaids growth strategy
  • Drive accountability towards consistent growth of qualified unique website visitors and sales inquiries
  • Lead the review of all marketing campaigns for design, content, accuracy and results
  • Develop and manage PR efforts including developing and pitching speaking opportunities calendar, podcasts and other opportunities to disseminate Telaid content to different media outlets
  • Manage internal communications efforts including communication development, presentation support and review across all offices

 

Qualifications/ Educational Requirements

  • Bachelor's degree from four-year college or university with concentration in marketing or business managment
  • 5-7 years of professional experience in marketing for B2B or agency enviornment.
  • Strong written and verbal communications skills
  • Must be able to coordinate multiple projects, maintain current status reports and demonstrate consistent progress.
  • Technical skills: Web Content Management Systems (no coding), Microsoft Office, Adobe Creative Suite, Hubspot, Terminus

 

Additional Success Factors

  • Digital marketing minded professional
  • Ability to manage multiple projects simultaneously and meet deadlines
  • Attention to detail is critical
  • Problem solving/creative thinking to overcome obstacles
  • Maintain a positive attitude under pressure
  • Entrepreneurial spirit and get it done attitude critical
  • Pro-active and enjoys bringing new ideas to the table
  • Willing to pitch in across all areas when needed

 

Benefits of the Telaid Team:

  • Salary Commensurate with Experience
  • 401k and Profit Sharing
  • Health Benefits
  • Paid Vacation

 

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