POSITION SCOPE

The Digital Marketing Coordinator supports the planning, execution, reporting and analysis of marketing campaigns that drive digital subscription revenue for Andrews McMeel Universal products.

The Digital Marketing Coordinator reports to the Director, Digital Products Marketing and collaborates with the marketing managers to marketing campaigns across the customer lifecycle for our paid digital products (PuzzleSociety.com, GoComics.com) as well as the GoComics.com store.

Areas of responsibility include supporting the development and implementation of digital marketing campaigns (email, paid social, paid search) that drive user acquisition and retention goals across as well as analyzing and providing actionable insights based on available analytics data. This position will also assist with audience insights research.

KEY RESPONSIBILITIES

• Support the acquisition and retention marketing managers via:
• Generating weekly marketing campaign reports
• Analyze and surface insights across the user funnel from Google Analytics
• Analyzing marketing campaign results and developing hypotheses and recommendations for optimization
• Writing creative briefs
• Paid search, social and email campaign management
• Works cross-functionally with eCommerce, content strategy and digital marketing to implement and maintain campaigns
• Coordinate quarterly reports focused on audience development, engagement, and conversion trends for priority digital products

ESSENTIAL SKILLS

• Passion for digital marketing and proficiency with major social media platforms, social media management tools, and email management tools (Google Analytics + Ads, Hubpot, Meta)
• Demonstrates strong analytical skills in measuring and reporting on marketing programs and KPIs
• Ability to tell a story with data
• Self-starter, self-directed, ability to work independently and achieve objectives within expected timelines.
• Detail-oriented approach with ability to work under pressure to meet deadlines
• Persuasive presentation skills; ability to effectively translate and articulate data into actionable insights
• Excellent verbal and written business communication skills; communicates proactively, clearly, and concisely.
• Proficiency with media formats, and HTML
• Ability to understand historical, current, and future trends in the digital content and social media space

REQUIRED QUALIFICATIONS

• Bachelors Degree in Marketing, Communications, Journalism, Design or related field and/or
  1-2 years experience with B2C digital marketing
• Experience with Microsoft Office (Excel, Outlook)
• Experience with Google Analytics, Google Ads, Meta Ads Manager, Hubspot
• Experience with CSS and HTML a plus