Marketing Manager
Job Details
Omega Systems - West Lawn, PA
4 Year Degree

Omega Systems is currently seeking an individual to join our growing team in a Marketing leadership role.  This position will develop and manage strategic marketing programs, support business objectives, lead acquisition, foster customer retention, execute new business development, provide sales support, and advance brand recognition in target markets.

  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
  • Understand and further identify target markets and analyze creative strategies to capture growth in those markets
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing strategies
  • Track, monitor and report ROI on all major marketing activities/campaigns, including but not limited to revenue opportunity generation within total cost to firm, cost of sale and cost per contact parameters
  • Organize promotional events at trade shows and other venues, coordinating with our staff to ensure prompt delivery of materials and merchandise
  • Develop and oversee SEO, Social Media and email campaign strategies
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  • Develop and manage budgets
  • Experience building complex marketing programs and reporting on the results
  • Competence as a creative writer
  • Excellent communication skills
  • Strong problem-solving ability, including metrics-driven thinking
  • Familiarity with online content marketing and social media development strategies
  • Excellent interpersonal and client service skills, with ability to develop relationships
  • Experience working with and presenting to senior leaders and leadership teams
  • Demonstrated ability to link marketing to lead generation and experience with demand generation, lead tracking, and ROI
  • Strong negotiation and project management skills
  • Self-starter, independent and proactive
  • Motivated team player, with ability to manage multiple priorities and deadlines simultaneously
  • We’re looking for someone with 5+ years of experience in marketing, has a Bachelor’s Degree in Marketing or Business or similar, and is familiar with the following software/tools: Salesforce
  • Work with additional members of marketing team to keep all marketing materials current and brand focused.