The Whitley at Wheeling - Director of Sales and Marketing
Job Details
Wheeling - Wheeling, IL
Full Time

The LaSalle Group, Inc., a national leader in residential memory care is seeking an Director of Sales and Marketing for The Whitley of Wheeling. This new community will be The LaSalle Group's first location designed for both assisted living and memory care residents. The 90,000-square-foot community will provide specialized care to 34 memory care residents and 68 assisted living residents.


SUMMARY: Develops and executes sales and marketing plans for the community and meets budgeted occupancy goals for the community thorough internal and external sales efforts.



  • Generates new inquiries through successful sales calls to professional referral sources.
  • Establishes and maintains relationships with professional referral sources.
  • Meet the Accountability Factor of selling. Outreach, call outs, tours and move ins.
  • Attends industry-related continuing education seminars, professional networking opportunities, industry-related community events, etc.
  • Professional and Prospecting events monthly/quarterly.
  • Maintains customer database (Yardi).
  • Completes sales and marketing activity reports.
  • Manages the community sales and marketing budget.
  • Develops and executes sales and marketing plans for the community.
  • Plans and executes marketing events for professionals and prospects.
  • Organizes move-in paperwork, inform Department Heads of pending move in. Hand off the paperwork to the Executive Director for family meeting to sign lease.
  • Daily walk through of the community to have company ready.
  • Oversees make-ready for available apartments and assists in monitoring and maintaining the community’s appearance.
  • Participates in the Manager-On-Duty (MOD) rotation schedule on the weekend. resolves
  • Performs other duties as assigned.
  • Proficient knowledge of Microsoft Excel, Word and Outlook.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skill, and/or ability required.

  • Two (2) years’ experience in all aspects of developing and maintaining sales and marketing strategies.
  • Bachelor's degree from an accredited university; or an equivalent combination of education and experience.
  • Must have experience working with individuals with dementia.
  • Must have a valid driver’s license and clear driving record (satisfactory for inclusion on company auto insurance policy).
  • Proficient knowledge of Microsoft Excel, Word and Outlook.


  • Action Oriented - Proactively takes actions and engages in new challenges. Drives hard to get things done; full of energy for things that are challenging; not fearful of acting with a minimum of planning; seizes opportunities when they arise.
  • Building Strategic Working Relationships - Initiates collaborative relationships to accomplish work goals. Proactively seeks opportunities to build relationships; develops others’ and own ideas: subordinates personal goals – facilitates collaborative partnerships and agreements; uses interpersonal skills.
  • Customer Focus - Meets the expectations of internal/external customers. Establishes and maintains effective relations with customers; gains customers’ trust and respect; talks and acts with customers in mind – gets first-hand customer information and uses it for improvements in products and services.
  • Drive for Results - Drives to exceed goals successfully. Takes prompt action to accomplish objectives; demonstrates proactive behavior; focuses on the bottom-line; steadfastly pushes self and others for results.
  • Interpersonal Savvy - Works well with all kinds of people. Builds appropriate rapport – listens; establishes constructive and effective relationships; uses diplomacy and tact; diffuses high-tension situations comfortably.
  • Sales Ability & Persuasiveness - Uses appropriate interpersonal styles and communication methods to gain acceptance of product, service or idea. Questions and probes; establishes strategy; builds rapport; demonstrates capability; gains commitment.


PHYSICAL DEMANDS: The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Required to stand and walk regularly, occasionally sit, lift and/or move up to 25 pounds.
  • The noise level in the work environment is usually moderate.