Estero Director of Sales and Marketing
Job Details
Estero - Estero, FL
Full Time
4 Year Degree
Up to 25%

SUMMARY: The Director of Sales and Marketing establishes and maintains positive community at large brand awareness, develops and executes strategic sales and marketing plans, fosters relationships with professional referral sources, and maintains relationships with prospects and families. Additionally, impacts overall community occupancy goals by maintaining the requisite number of inquiries, tours, and move-ins per month.


  • Generates new inquiries through successful sales calls to professional referral sources.
  • Manages all internal and external sales efforts.
  • Establishes strategic sales and marketing plans to achieve corporate objectives for assisted living services.
  • Develops and executes comprehensive sales and marketing plans and programs, both short and long range, to support sales and revenue objectives of the company.
  • Oversees inventory and replenishing of promotional and collateral materials.
  • Ensures effective control of sales and marketing budgets, and takes corrective action to guarantee sales and marketing objectives fall within designated budgets.
  • Oversees and evaluates market research and adjusts sales and marketing strategy to meet changing market and competitive conditions.
  • Fields inquiry calls, schedules and conducts community tours, closes sales, and generates move-in to the community.
  • Oversees development and maintenance of customer database (Yardi).
  • Establishes and maintains relationships with professional referral sources and strategic partners.
  • Attends industry-related continuing education seminars, professional networking opportunities, industry-related community events, etc.
  • Prepares and submits sales and marketing activity reports.
  • Plans and executes marketing events for professionals, and prospects.
  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
  • Organizes entire move-in process; coordinates with all departments, completes resident move-in paperwork, and guides families through the move-in process.
  • Oversees make-ready for available apartments and assists in monitoring and maintaining the community’s appearance.
  • Performs other duties as assigned.


  • This position participates in the Manager-On-Duty (MOD) rotation schedule. Responsibilities include overseeing operations of the entire community during the assigned MOD rotation, addressing complaints, and resolving problems in accordance with company policies and applicable laws.
  • Budgetary responsibilities include managing marketing operating budget and petty cash accounts, monitoring and reviewing financial and budget transactions, and transactions reconciliation.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skill, and/or ability required.

  • Two (2) years’ experience in all aspects of developing and maintaining sales and marketing strategies.
  • Bachelor's degree from an accredited university; or an equivalent combination of education and experience.
  • Must have a valid driver’s license and clear driving record (satisfactory for inclusion on company auto insurance policy).
  • Proficient knowledge of Microsoft Excel, Word and Outlook.


  • Ethics – Works with integrity; Upholds organizational values.
  • Teamwork and Collaboration – Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive team spirit. Communicates effectively.
  • Professionalism – Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration; Accepts responsibility for own actions.
  • Organizational Support – Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values.
  • Business Acumen – Understands business implications of decisions; Demonstrates knowledge of market and competition; Aligns work with strategic goals and profitability.
  • Strategic Thinking – Develops strategies to achieve goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Adapts strategy to changes..
  • Negotiation Skills – Strategizes and drives issue-oriented compromises and trade-offs to others, as necessary, in exchange for cooperation.
  • Problem Solving – Identifies and resolves problems in a timely manner; Works well in group problem solving situations.

PHYSICAL DEMANDS: The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Required to stand and walk regularly, occasionally sit, lift and/or move up to 25 pounds.
  • The noise level in the work environment is usually moderate.