Job Details
Steinman Communications - Lancaster, PA

The Media Solutions Strategist has the primary responsibility of professionally representing LNP Media Group, Inc. by working closely with local business owners to develop opportunities and plans to grow their business by selling advertising in any combination of print, digital and events.

Essential Job Functions: (based on assigned market/product responsibility)

Sales Generation

  • Develop plans to exceed monthly revenue goals and grow advertising revenue in all LNP print and digital products, events, and promotions.
  • Organize time weekly to include time for sales, prospecting, account maintenance, proposal creation, etc.
  • Schedule calls or meetings weekly for brainstorming opportunities with current accounts and prospective accounts.
  • Present creative options to meet customer needs and business growth.
  • Actively identify prospects for all products by cold calling, prospecting, asking for referrals, looking for leads in competitive media, etc.

Relationship Management

  • Develop and demonstrate knowledge of customers, their merchandise, sales and advertising objectives and market position
  • Participate in activities that are relevant to meeting customers, gaining marketing information, sharing ideas, and representing the companys interests.
  • Demonstrate prompt, fair, decisive, and courteous actions in handling complaints and inquiries.
  • Project a professional, positive, and enthusiastic image during the performance of duties.

Business Development & Revenue Generation

  • Prospects and establishes new client/advertiser base (cold-calling required) through relationships with businesses.
  • Present creative options to meet customer needs.
  • Maintains customer and lead information; accurately and timely.

Account Management and Product Knowledge

  • Develop and demonstrate complete knowledge of all LNP Media Group print and digital products, current audience figures, rates, features and benefits.
  • Follow procedures and work closely with team to ensure ad is placed in newspaper correctly and within required deadlines.
  • Develop and demonstrate familiarity with market.
  • Be diligent in staying on top of new and emerging technology and the opportunities they present for LNP Media Group and our advertisers.
  • Adhere to deadlines and be prompt with all assignments.
  • Project a professional, positive, and enthusiastic image during the performance of duties.
  • Develop work plans to ensure maximum sales and service contact with current, past, new, and non-advertisers.
  • Communicate effectively with sales team to ensure maximum level of customer service to all advertisers.

The employee is also expected to perform such other duties and functions as required from time to time.

  • Some college or an Associates degree or proven selling experience preferred
  • Ability to deliver solutions to customers in both digital and/or print based on assigned market/product responsibility
  • May require an understanding of internet and digital advertising opportunities and ability to learn as opportunities change and grow
  • Effective negotiation skills and ability to close a sale
  • Proficient user of Microsoft Office as well as ability to learn new systems
  • Demonstrated ability to develop strategies to grow sales
  • Strong prospecting skills
  • Possess excellent verbal and written communications skills
  • Valid drivers license, proper automobile insurance coverage and have access to dependable transportation