Marketing Analyst, Paid Search
Job Details
Hoboken, NJ - Hoboken, NJ

JOB TITLE: Marketing Analyst, Paid Search 


EducationDynamics (EDDY) is a marketing services and technology company dedicated to getting students to the right program at the right school at the right time. As the premier provider of qualified prospective students for colleges and universities, we identify individuals who are the best fit for a school's programs and who are most likely to complete them. Our services also cover the key stages of the student lifecycle, from initial inquiry through program enrollment.

EducationDynamics is hiring a Paid Search Analyst, who will principally support our paid media team within the prospect delivery business unit. The ideal candidate for this role will have intermediate level experience in risk media buying with excellent analytical/quantitative skills, along with strong knowledge background of todays digital ecosystem.

Manage large-budget paid search campaigns across major search engines
Construct paid search campaigns and monitor performance using both front end and clients backend metrics; react quickly to shifting business realities or inventory changes
Leverage internal reporting system and third-party tools to optimize for maximum quality and ROI
Regular and ad hoc reporting
Work closely with vendor representatives to stay current with industry trends and best practices
Design and cultivate testing strategies and methodologies to optimize for conversion rate, revenue, profitability and quality KPIs throughout multiple layers: ad copy, landing pages, UX, and other creative elements
Assist with management in QA process, monthly billing and forecasting, compliance projects, and other cross-functional tasks
Work with direct manager, team members, and across other departments on data-driven projects to identify trends and patterns of user behavior and optimize our marketing plans to meet clients KPI goals



1-2 years of professional experience in risk media buying and paid search campaign management preferred
Google Adwords/Bing Ads certification not required, but a plus
Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment

Proven ability to work in a highly analytical, data-intensive role
Excellent communication skills comfortable speaking with clients and vendors
Desire to succeed, plus a strong willingness and capacity to learn
Bachelor's degree preferred


You'll know this position is right for you if
You have a strong aptitude for math. You have a passion for data-driven analysis and insights. You think in models and logic.
You love solving problems, especially when there is no easy answer. You are a strategic thinker and always look to drive results in creative ways.
You want to be a member of a smart and hard-working team
You are curious about the unknown. You question the system. You believe that whats always been working may not work tomorrow... Or the next second.
You are passionate about learning. You are dissatisfied with the status quo.
You enjoy owning responsibilities and taking initiatives; but you also like working with people.

EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression.
EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.