Measurement & Attribution Product Marketing Leader
Job Details
Senior
Multiple - Cincinnati, OH
Fully Remote
Position Summary

Position Summary

The Measurement & Attribution Product Marketing Leader will serve as the “glue” between Product Management, Engineering teams, and Commercial teams.  This Leader will develop the roadmap and help set strategic vision and drive winning product packaging as well as launch and prioritize efforts and be a conduit for client feedback. 

Primary Responsibilities

  • Work with Claritas Product, Delivery, Operations, and Account Management teams to develop best in class Measurement and reporting solutions.  Collect feedback, distill and iterate on requirements.  Develop roadmaps for product line as well as resource forecasts and delivery expectations.
  • Serve as the Subject Matter Expert on all things Measurement, including developing competitive intelligence, market sizing and critical success factors, emerging trends and risks, and define the strategy for Claritas’ Measurement solution to evolve in a dynamic market.
  • Develop and maintain both the portfolio and product-specific market position, messaging and points of differentiation.  Create marketing collateral, package and price solutions, and support acquisition and upsell sales enablement and teams.
  • Work with Engineering and Data Science to develop and release product within an iterative agile framework.
  • Support Operations and Delivery with advanced product support, deep-dive analysis of results and as a general “go-to” person for anything related to product line.
  • Manage a variety of projects concurrently with varying degrees of scope and urgency.
Skills, Education and Experience

Skills, Education and Experience

  • An entrepreneurial mindset; enjoys the process of discovering solutions for unsolved market problems; pours enormous energies into building out a product against the solution and works with Claritas teams to see it succeed.
  • Has a view on the future of Measurement, the competitive landscape and the ability to package and market the product, not simply execute a technical roadmap
  • Bring an understanding of how to interpret digital performance data and tell stories about consumers and how they respond to media
  • Minimum of 6 years of industry experience in Marketing Measurement or Media Analytics, or AdTech/MarTech or Media Agency a plus
  • Minimum of 4 years’ experience in Product Management, including developing requirements and building roadmaps
  • Experience working with Product Management principles in an Agile work environment
  • Deep understanding of how audiences are activated on various advertising platforms
  • Familiarity with Third Party Measurement Solutions a plus:  Adobe, DCM, Nielsen, Milward Brown, Google Analytics, etc.
  • Knowledge of enterprise-level decision support systems and SaaS software businesses, ideally in the marketing technology landscape
  • A strong technical understanding of the internet advertising ecosystem with a passion in building measurement and reporting solutions based on core digital advertising KPIs
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